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We're investigating pricing out small-to-medium sized business (SMB) web sites; we're looking to supply affordable sites from a series of templates, each customized to the client in question. We're talking about Mom-and-Pop places that want to put basic contact info and more online (to start, with shopping cart upgrades to come later) - also looking at targetting non-profit's and small consulting firms. We're *not* looking at totally automated do-it-yourself solutions, like Verisign's "Image Cafe" or Client Ready, although we're considering adding a low-cost content management system to let clients expand the site themselves if they so desire.
What I'm wondering about is how to decide the price point? Can anyone direct me to any research or sites that summarize what's available right now? Is there any research about SMB's & the average price they pay? (There used to be a great survey/resource for high-end sites available through AdAge...they never tackled the low-end.)
Other than that, I've been going to various competitors and comparing a range of prices... the price for a 6-page site varies seems to vary from $250US to $950US, with hosting extra and usually in the $20-30 per month range. Any thoughts on this?
Thanks for your insight.