advertising space

how much to charge?

[fashezee]

How do you go about deteriming the price to charge a company that would like to advertise your site?

Is it totally dependant on hits? and/or does the size of the banner matter?

[NeedScripts]

I guess there are many factors that would matter, however most important in *my* eyes are

1) Site Quality + Content
2) Site Traffic [unique/repeat/loyalty/targeted]
3) Site Traffic Geography
4) Price for Advertising.

[Travoli]

From my experience, size and placement do matter. Also, does your site's audience match with the banner's target? Used to be that a more targeted audience drew higher $. I am unsure if this matters anymore, because clickthroughs are very low for banners anymore.