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Sounds like a bid for the city terms on Overture would take care of most of that. Then just quote them 15% over the cost of PPC.
seriously though, "#1 spot across 80% of the internet" is very vague, and not at all easy to guarantee. Do they require #1 spot? You will probably not want to guarantee position.
#1 on Google. Listed in Yahoo. The rest I can do for myself.
PPC won't be acceptable....or should I say it won't 'fly' with them. I want to quote a large number and then administer the site month to month. (Part time job...)
I was thinking $15k to do the site and $300 to $500 a month to administrate it.
Does that sound too high? Or is it in the ballpark?