What would be a good price to quote on a keyword?

City wants me to 'Brand Them'...

[ScottM]

I've been asked how much it would cost to get the number one spot across 80% of the internet on a keyword. It is to 'brand' our city...thus a government contract.

The keyword is in my profile under 'interests'.

What would be a good quote for EVERYTHING? (Including maintenance...)

[Travoli]

>#1 across 80% of the internet

Sounds like a bid for the city terms on Overture would take care of most of that. Then just quote them 15% over the cost of PPC.

seriously though, "#1 spot across 80% of the internet" is very vague, and not at all easy to guarantee. Do they require #1 spot? You will probably not want to guarantee position.

[ScottM]

80% clarified:

#1 on Google. Listed in Yahoo. The rest I can do for myself.

PPC won't be acceptable....or should I say it won't 'fly' with them. I want to quote a large number and then administer the site month to month. (Part time job...)

I was thinking $15k to do the site and $300 to $500 a month to administrate it.

Does that sound too high? Or is it in the ballpark?

[Travoli]

How many hours per month maintenance do you think it will take you?

Offhand, I say if you have probably sized up your client and their budget. If you think you can get your asking price in msg#3, go for it!

[ScottM]

10 to 15 hours a month administering it.

15k is a drop in the bucket to them. Remember this is a government account...