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Let me tell you about my new phone system, but first a little backgound:
Let's imagine we sell hats. The challenge we face is that we sell "hats" in different ways and to different target markets. In our simple way of looking at the world we see different markets as requiring different sites [don't tell GoogleGuy :)]. So go with me on this, we sell hats off the shelf, we sell bespoke hats and we sell hats wholesale all of which require a different "pitch". To this end we have seperate domains, each one targeting the exact demographic that we aim to sell into, we don't cross promote between sites.
Introducing the phone system as a webmaster tool.
Tracking, tracking, tracking; the three most important words in the webmasters arsenal. Useing the phones we have seperate numbers for each site and each site is flagged on the system. If you call us for wholesale hats we know, it flashes on the screen, if you are a retail customer we know that too , it flashes on the screen! Going further if we publish an ad it has a seperate number, we know exactly how many calls we get per ad. Taking it a little step on and cloaking comes into play, give each SE a different telephone number and really nail the ROI down.
To cut to the chase, know who your customers are and modify your pitch to exactly match their requirements. Get that phone system fired up!