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Webmaster Tools - The Webmaster Phone System

Forget meta tags there are better tools around...

12:54 pm on Jun 23, 2002 (gmt 0)

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WebmasterWorld Senior Member nffc is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Looking for the best webmaster tools?

Let me tell you about my new phone system, but first a little backgound:

Let's imagine we sell hats. The challenge we face is that we sell "hats" in different ways and to different target markets. In our simple way of looking at the world we see different markets as requiring different sites [don't tell GoogleGuy :)]. So go with me on this, we sell hats off the shelf, we sell bespoke hats and we sell hats wholesale all of which require a different "pitch". To this end we have seperate domains, each one targeting the exact demographic that we aim to sell into, we don't cross promote between sites.

Introducing the phone system as a webmaster tool.

Tracking, tracking, tracking; the three most important words in the webmasters arsenal. Useing the phones we have seperate numbers for each site and each site is flagged on the system. If you call us for wholesale hats we know, it flashes on the screen, if you are a retail customer we know that too , it flashes on the screen! Going further if we publish an ad it has a seperate number, we know exactly how many calls we get per ad. Taking it a little step on and cloaking comes into play, give each SE a different telephone number and really nail the ROI down.

To cut to the chase, know who your customers are and modify your pitch to exactly match their requirements. Get that phone system fired up!

1:04 pm on June 23, 2002 (gmt 0)

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I don't often take up space with comments like this but > nice post NFFC. Thanks for giving me one more opportunity to conside.
4:29 pm on June 23, 2002 (gmt 0)

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A very interesting idea and quite subtle.

A slight question, what do you mean by "bespoke?"



4:48 pm on June 23, 2002 (gmt 0)

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"bespoke" - custom made (I guess, literally, spoken for in advance)
9:41 pm on June 23, 2002 (gmt 0)

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Yes, great post NFFC. I assume different pricing schemes, styles, and quantities are pitched at from each different ad?

Nice work.