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Who is buying?

     
2:18 pm on Jun 7, 2002 (gmt 0)

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We recently spent some time auditing our customers to see where the people are that are buying the products we sell. Not looking at IP logs, but physically plotting a map to see where the people are that have purchased from us. We lumped the results into major cities (anybody located within 40 minutes of a city is included)

Our top area's are:
1. NYC- many of whom live in NJ close to NYC.
2. Philadelphia - many of which also live in NJ.
3. LA, CA
4. Seattle
5. San Francisco

I just wanted to see if anybody else has taken the time to research the location of the people that are buying from them, if so, would you share a list of your top five areas?

We only sell inside the USA, but I'd be interested to see what international cities buy as well.

2:32 pm on June 7, 2002 (gmt 0)

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It is going to vary greatly, based on market/industry. If you sell Ice cubes, Florida's sales will be outstanding, but it is going to be a "cold" market up north (I know, I know).

Generally, your highly populated areas contain more customers. But agricultural products probably will not see those cities as top sellers.

2:33 pm on June 7, 2002 (gmt 0)

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I think this could become an excellent thread, if there is some reasons to why the top 5 geographical areas matter.

I say this because I have become familiar with many forum participants' sites, and know that some of those deal with specific geographical areas. Perhaps if we had some more information, we could get to some answers?

Since I am involved in a service-based organization, I cannot comment on my company's five top selling cities... But I am curious to know if your cities are based on the number of total products sold, or actual number of customers.

1:58 am on June 10, 2002 (gmt 0)

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It's based on number of customers, in my industry each customer can only own the product once. They would not buy more than one product, or buy multiple times.