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Thanks in advance
I assume this is the majority of it - CONSISTENCY. To answer the question (not that I am one) I guess a fully fledged SEO is someone who got high rankings because they planned to get high rankings, they just didnt fall on to their lap after google finding their site through a toolbar or whatever :)
I did have a good experience with some refreshed content that got good rankings across the engines within three weeks.
>Can you do a little work at your local web development firm in exchange for portfolio fodder?
Good tip but there don't seem to be that many established SEO's in Scotland.
brotherhood_of_LAN do you have a comment on this?
Thanks for the advice anyway guys.
There are two pretty major SEO companies in Scotland (at least) - but remember that selling to smaller local companies is often harder than selling to the more net-savvy larger businesses who have learned that SE placements are an important part of their marketing strategy.
I'm in Northern Ireland, part funded by Regional Government and I am promoted by the local enterprise board to all companies in NI who ask advice on their internet strategies (and they could get a 50% grant for using my services)- yet 90% of my business is from London and the South East!
For me, the understanding that I was part of an SEO organization came when one of our first clients beat out the total of 3 years of online sales in a matter of two months.
I guess what I'm saying is that you're a full fledged SEO when you produce results that you were paid for.