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Would a FREE Website contest work?

The idea is to give away SOMETHING to sell SOMETHING...

     
12:56 am on May 30, 2002 (gmt 0)

10+ Year Member



Run an ad for a FREE website to businesses or orgs. that have websites already or don
't have a website at all...

Put a value on the site for $2500 and have one winner of course and after the contest is over contact everyone who entered the contest with a huge discount on building or re-building their existing site....

Webmaster reaching for straws..

Where are the holes?

1:14 am on May 30, 2002 (gmt 0)

10+ Year Member



Having worked in corporate communications for years and done a number of promotional giveaways, including trucks and other high-ticket items... it seems the only thing contests do is attract people who want to enter contests.

Their real value is in building a marketing database for later communications.

There are a ton of legals involved in this type of thing too... not really anything to worry about for small ticket stuff (people don't generally spend $10k on lawsuits over $5 trinkets), but the bigger the value, the more likely someone will cry foul. Just be clear on things legally, terms of entering, etc... I think I saw a nolo press (nolo.com) book that covered legal issues surrounding web-based contests and promotions, in part.

I did a web promotion to give away a street sign (I owned it, of course... didn't go out and steal it)... the methodology was to have their entry be a 'post' to a forum, to help get a particular forum moving. I got 400 posts, one each, from people who mostly never came back after the contest ended. Plus, the calibre of posts was along the lines of "Hi. This is my post. Peace--Out!"...

1:01 pm on May 30, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Obligatory Disclaimer: always consult professional legal help with legal issues.

I would be very careful with regards to the legal aspects of any contest or sweepstakes.

What about hosting a Chamber of Commerce breakfast about website construction and promotion? You could offer everyone there a free website critique. That might even be more effective than a contest, and you are "showing off" your expertise to a lot of potential customers.

1:07 am on Jun 1, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Did the free website thing about three years ago.

LookSmart even added it to my listing description (wish it would go away).

Advertised as one free website a month, people that entered gave false phone numbers and e-mail addresses.

Total waste of time.

 

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