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Might Have to Close my Internet Business

Hints and Tips on how to stay on - greatly appreciated

     
1:52 am on Mar 13, 2006 (gmt 0)

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After running my own small SEO/Internet Marketing Consultancy est. Jan 2005, it looks as if I will be closing up shop and moving on. I am strictly natural SEO and have done SEO of one form or another since late 1996, but getting to the next level has been difficult.

Whilst I made some good money, had a lot of fun and gained some excellent experience - the bad has outweighed the good and I (more specifically my sanity) believe it is time to move on and join the 'real world'. Not that I really want to ;)

So now I am almost officially a 'job seeker' I have been searching through seek.com.au - Australia's largest job search site and I am faced with dealing with 'recruitment agencies'. It's hard enough finding an appropriate position within my city (Brisbane, Australia) without dealing with the further complication of these agencies. You don't know what they really want (too vague), who the company is you'd work for, or what the salary is. And it takes lot of time to look (time perhaps best spent elseware?).

I feel as if it would be easier chasing new clients, although I have almost exhausted that route, and time is money..

I am in a catch 22. Not enough work to go on and stay sain, too much work to sacrifice the clients/potential clients I have worked hard to build.

I am on the edge if cracking it, but this has also been the case for quite some time. I have had numerous new leads this year, however none have come to fruition - yet. It has been very frustrating and I really love what do which makes it just a little worse.

Have any of you been in a similar situation? How did you get through?

Also if there is anyone from Oz that knows a good IT recruitment agency in Bris, please sticky me. I would not mind working for a large Aus online company.

I have also been doing a lot of thinking about what I do and where I live. I am sure I'd be fine if I were in the states, or Sydney. However right now I have little choice but to live here.

My philosophy has always been to help out the most people rather than stuff my own pockets (yep, I know it depends on how your stuffing them). I have worked with affiliates, merchants and all sorts of other online businesses in a multitude of industries, but always for them not me. I want to have a larger 'net effect' and this is why I have chosen this slightly convoluted route.

One day I hope to head a large marketing firm (my own pref.) in July I am going to do a marketing degree at university and hopefully get some credit towards it from previous studies.

As you can probably derive from the above post I am also in several minds on where to from here! So chime in and give us a hand!

Hints and Tips greatly appreciated.

12:01 pm on Mar 13, 2006 (gmt 0)

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I'm not being funny but have you thought about going to see a life coach? The advantage is that - like here - it would be someone who is an outsider from your situation and would be able to have a 'impartial' view on your situation. The advantage over heere is that hey've been trained (most of the time) into helping people see which is the right decision for them because most of the time deep down we know what we should do it's just convincing oneself that this really is the best solution.


re business advice - are you a member of local business clubs networking groups? I use to get quite a few repeat business from them. Also trying to build regular income (by offering seo maintenance or hosting could be a good way of getting an additional income stream with little efforts

3:27 pm on Mar 14, 2006 (gmt 0)

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most people who succeed in business just have the brass balls to stick with it when everybody is telling them to stop.

if you are skint, get a part time job to pay the bills. there is no disgrace in earning money on the side. it doesn't matter what the job is either. all that matters is that you make progress every day with your business.

most businesses fail because either there is no demand for what they do or they don't market enough. if you are sure there is demand for what you do then maybe you have a problem with your marketing. review it, find out how to do it better then fix it.

next time you are feeling down, close your eyes and imagine where you want to be in five years. a good range of interesting clients doing productive work for good money with nobody to answer to but your customers and yourself.

10:06 pm on Mar 15, 2006 (gmt 0)

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Keep plugging along you can do it. I 100% agree there is no shame in working another job while building an SEO business. I have learned all sorts of cool stuff doing this.

This might sound nuts but see if you can get some work with non profits. The pay isnt great but it sure helps with overall satisfaction, karma and stress reduction.

Another idea is to offer a referal program for your services. Get people selling your products. Pay perhaps 15% of the initial contract and 10% lifetime of the client.

You can do it stick with it mate.

4:56 am on Mar 16, 2006 (gmt 0)

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Cheers for the advice guys, excellent stuff. I will take it onboard for sure.

An update.

Have pulled my finger out and have a few new leads cooking. Fingers Crossed.

9:06 am on Mar 16, 2006 (gmt 0)

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>I'm not being funny but have you thought about going to see a life coach?

I'm not being funny either, but, the first, the very first, thing I did was to enroll in the program that the "life coach" was hugely successful at selling to my potential clients!

On day one of selling the lesson was:

#1 rule.....you can't sell to someone without a desire to buy!

After 20 years of selling successfully:

#1 rule.....you can't sell to someone without a desire to buy!

You can create the desire, you can play the numbers, but, you will never sell to a mass audience that does't have the desire to buy.

If I stated the business I was in I would get 30 people sticky me wanting to buy in the next 24 hours. Every single one of them would convert to a sale.

You need to target your audience, and learn how to close deals. After that life is simple!

7:01 pm on Mar 18, 2006 (gmt 0)

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Bennie - I stickymailed you the contact details of a mate in Brisbane who has his own software/web deisgn firm, email him and see what gives.
7:40 pm on Mar 21, 2006 (gmt 0)

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Sit down and think of other ways you can market your business and other nearby fields you can move into. If SEO doesn't bring revenue in your area can you do the SEO from Brisbane to other areas, maybe even globally?

Are there any other sectors that you can move into, maybe you have expertise in other Internet or computer related areas? How about a package solution with marketing, SEO and webdesign in one? What I'm trying to say is don't shut down until you have checked through all the options.

7:46 pm on Mar 21, 2006 (gmt 0)

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and i was planning to give up my current biz and go online fulltime, may be even i need a rethink
8:05 pm on Mar 21, 2006 (gmt 0)

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Why don't you just make your own sites and make money from ads or affiliate programs?
9:22 pm on Mar 21, 2006 (gmt 0)

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Jane has a very valid point. One thing to remember it is still a job. It is nice to work in the pajamas sometimes. If you choose to go this route and No Dr. Phil here but stay away from the 1 pm beer with the lunch. I noticed my productivity was shot by like 3 pm :):)

I would guess 99% of firms who sell seo and internet marketing services have a few ad and affiliate sites out there. There is nothing wrong with that often you can tactfully market your services with the other sites. Use seperate c classes and publish useful high quality relevant content on each site, oppss rambling. See what I mean about productivity

Cheers mate

3:12 am on Mar 22, 2006 (gmt 0)

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what i like about choosing a career in the web industry is the so many different possibilities i have. If you choose a path and it doesn't go well you can always go to another one.Example,you said your SEO/internet business wasn't doing to good, so you have or will close it soon.I dont know about all the skills you have such as html,php,flash etc...?You could have a job in those fields, work for somebody else and those jobs pay good salaries until you get some business for your own company.I think in SEO, experience goes over education,so if you have the experience and some proof its better then to show them some business or marketing certificate. In my case i like to do more SEO and marketing too , but i have been thinking about the what if's...So i put my work on a broader field and made web design and programming part of my business, its always fun(sometimes) to learn new thing, and its better for business too:) Good luck with your plans.
6:10 am on Mar 23, 2006 (gmt 0)

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rkhare don't let me put you off. I was doing almost strickly consulting - hard to keep up. Go for it, just make sure you have a nice lump of cash to survive on if it get's lean, or build it up slowly on the side then jump.

Anyways an update - Looks like a few buns in the oven.. Might be working remotely for a large travel company (you'd know em) in Sydney. Also some local leads and a rather large web agency in Syd wants a face to face meeting, so all very interesting..

And yes I should really be catching some domains and going hard for myself, who knows perhaps I should pull the finger out sleep v little and do both and a little outscorcing.

Cheers guys!