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Newbie to the forum. Working on my first big site. Am tasked with the SEO strategy. I am getting conflicting reports on publicizing my site.
I have a information product with a large database. In creating lots of content for to get noticed I have created a template that creates a "snapshot" of relevant and very helpful facts for people interested in my topic.
The data on each page is unique but the text surrounding it is identical.
Some SEO articles I have read says creating static pages like this is a good way to build traffic, other articles say that boilerplate pages are a sure route to banishment.
Which is it?
The more of 1 and the less of 2 the better :)