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Why I Like Cool Clients

For positive purposeful progressive partnerships...

11:21 pm on Jan 6, 2006 (gmt 0)

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“If you’re so smart, how come you’re not rich?”

I really do. When you can pick and choose the clients that you work with it can be a very positive fullfilling experience. When there is mutual respect and understanding, client work is fun. I think there is a lot to be said for having good clients that you enjoy working with.

I’ve certainly been tempted to jump into a life of all affiliate work and try to make a go at it, but I really am not that excited about the hours of solitude that would come with it. I enjoy the online community, and meeting and working with intelligent business people that will help make me sharper should I ever decide to take on my own venture and go for the riches some day.

I’ve heard plenty of affiliates say that they hated client work. For those who are in this camp…was it ALL clients, and if so why? Or do you think you just weren’t working with the RIGHT clients?

Picking the right client / consulting relationship is crucial to a good partnership. Investment and innovation must be balanced information analysis for probable positive business outcome for both parties.

I enjoy spending time speaking to intelligent people that are motivated, successful and who's interests comply with my own. The incentive of a postive relationship, is future positive relationships and not built on failure. The long term strategy of both parties should be expressed and delivered within each conversation. SEO is marketing, tech, design, art, science and more, and it helps me to learn about interesting things from a diverse culture set on nearly a daily basis. Thank you to my clients, and to those who don't like your clients keep working hard and always be grateful to your clients, friends, and partners.

10:19 am on Jan 10, 2006 (gmt 0)

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hehehehe liked it.

Sometimes however you have no choice but to keep clients even if you don't like them or the work you have to do with them - if they represent a sizeable part of your income.

I have however been able recently to offload one such client and I must say it feels great.

Regarding GREAT relationships - the ones that I created thank to WebmasterWorld are of premium quality :) the wealth of information, the people and the will to give back a bit of what I learned here is really what makes this place a 'community' rather than a simple forum.

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I started as self employed in Dec 02 and joined WebmasterWorld in Marc 03 and thanks to WebmasterWorld I've been able to learn enough about SEO to set up a successful business and help other with their own websites - so thank you guys

11:04 am on Jan 10, 2006 (gmt 0)

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>> “If you’re so smart, how come you’re not rich?”

Because "smart" isn't enough on its own. Think of all the rich people you know who are as dumb as bricks, but have the right connections, or were just plain lucky. Smart certainly helps, but it is neither a necessary nor sufficient condition for "rich" :)

2:45 pm on Jan 10, 2006 (gmt 0)


WebmasterWorld Administrator coopster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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... and "rich" can be defined many different ways, by many different people/personalities. Richness does not always equate to monetary values, richness is more often found in valued relationships.
2:50 pm on Jan 10, 2006 (gmt 0)

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You also need recklessness - and sometimes low moral standards help too.
3:01 pm on Jan 10, 2006 (gmt 0)

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I love client work - it's the best part of my job. My boss, and to some extent, my colleagues aren't nearly as passionate about this industry as I am - and while clients don't share my "angle", they do share a passion for what they do. I can spend a couple of hours on the phone chatting about their business goals and aims and how SEO / SEM can help.

Yeh some clients suck - usually just corporate ass kissers that don't have any knowledge outwith their little sphere of control or arrogant, self righteous idiots that can't comprehend that there's a world outside their "expertise".

It can be valuable to develop a deep, long term relationship will cool clients - generally, you can receive as much benefit as they do - seeing a site within a specific industry grow and develop and embrace new technology, etc can be a fascinating experience.

I had one client (a magician) meet up with a few of us for lunch when he was in town - he read my mind at lunch. Seriously. You see it on TV all the time and think it's just a setup. But when the guy you've helped build a site for over the past few months tells you the name of the mate you were thinking about.... Show me an affiliate programme that can do that! ;)


9:09 am on Jan 11, 2006 (gmt 0)

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>Picking the right client / consulting relationship is crucial to a good partnership.

I agree 101%!

The problem is that I like less than 25% of my clients, but I love 100% of my merchant partners.

My merchant partners don't assume that I should be available to them 24 hours per day. Instead, they make an appointment for my (phone) time.

My traditional clients get "pissy" if I don't answer their phone calls immediately (at any time).....what kind of life is that?

The beauty of the Affliate relationship is that "they want you". The problem of the traditional client relationship is that "they assume you want them"!

7:45 pm on Jan 12, 2006 (gmt 0)

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low moral standards help too - too true
11:01 pm on Jan 12, 2006 (gmt 0)

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I like both sides. We have a great staff that's friendly to work with and most of the clients are easy going yet professional and will give you the respect you earn.

I've had those clients that can burden you everyday too and that can be challenging. Just kill 'em with kindness and professionalism and results and they will send you testimonies.

Stuntdubl for the great post.


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