Define "Active Customers"

What is the standard "Time Period" for Active/Inactive Customers

[shaadi]

Active Customers usually include those with pending orders or orders that have recently been filled. While, Inactive Customers usually include those who have decided not to create a user account or haven't submitted an order recently.

E.g. After 30 days of inactivity, a Hotmail account becomes inactive. After 120 days of inactivity, a Hotmail account is permanently deleted.

My question is what is the standard time period? Is there any standard for this?

[grandpa]

Depends. If a site is run for profit then your customer list is your lifeline. Especially if you can match customers to e-mail or phone number. No customer in that list would be considered inactive. I've seen customers fall off of an old list, only to call back years later. Maybe they found an old phone number or memo/matchbook cover.. whatever, they were glad to be back.

It makes sense for mail or forum and other-like sites to let inactive members fall off and re-register. As to a time period? I was never pleased with the short notice of one mail service, it can be problematic at times. Six months would be enough time, but then you have to start looking at other factors, including server capacity, to arrive at a time period that works for you.

[etechsupport]

I think if you're pro-active the customers might be active. If you reply their email promptly and solving their problem quickly they can be much active.