Forum Moderators: LifeinAsia
I have a number of clients who are looking for a complete email marketing/newsletter system. It needs the following:
- A WYSIWYG editor which will allow them to add images and text into a template
- Images need to be automatically re-sized to set parameters
- Broadcast capability via an SMTP server
- Backend database which manages the subscribers, including opt-in/out
Bascially a list manager for dummies. If anyone knows of a system it would be great if they could let me know.
What's odd is that Lyris have just increased pricing to what seems to me to be an unsustainable level. I think this is going to damage their market position, particularly given that you can do the same job with products like AutoResponsePlus.
It's really no trouble at all to use (say) Dreamweaver to create your newsletter, and then cut and paste the HTML into your newsletter management system. In fact, it's so simple that I can't really see much benefit in an integrated solution.
The solution you mentioned looks pretty good and looks like it will do some really cool stuff. Do you know of any solutions that will help manage the metrics of campaigns?
The same company you mention has a solution, but it is an online solution that you have to pay a monthly fee for. I was hoping for a software package that you didn't have to pay a monthly fee for, but would still offer the metrics and tracking of email campaigns.
Fortune Hunter