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$79 a year leads to cheap overnight shipping and other benefits.
is this the beginning of something different?
will people pay for these kind of benefits?
is it a good idea?
Amazon shares "tumbled nearly 15 percent Thursday" after its "fourth-quarter profit came up short of analysts targets" and its "2005 outlook failed to inspire optimism".
If you can't increase prices and you already run a very tight ship you have to invent new ways of generating revenue to keep the shareholders happy and Membership is one of them I guess.