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We did include personal notes on many of the cards- and it's amazing how receptive these clients are to our calls over the next few months!
In past years, I've also sent out my yearly greetings for the 4th of July, and tie it in with a message about "Ain't America great, love doing business with you, yada yada yada."
By sending greetings twice a year, and not during the Christmas holiday season, you stand out from the crowd.
I have a list of about 150 clients, yearly recurring revenue. Do you think sending business cards would make a lick of difference to their renewing in the summer?
People know (or at least perceive) that christmas cards, and other greetings cards, from businesses are purely cheesy marketing, and actually annoy many people!
A personal call is far better. If they are really worthwhile, take them to dinner, or arrange a soire and invite them.
The cards are limited editions of original artwork (I built and maintain the artists site in return for free cards forever!) that are often framed and displayed by clients. Conversation about these displayed prints have resulted in several referrals.
The chocolates are hand made locally, are totally natural and totally scrumptious, but sadly I do have to pay for them as they manage their own site.
The junk food is simply junk food. But I get very prompt service whenever needed.
Every card includes a handwritten message. It takes time and effort to learn who has what birthday, who likes what entertainment, to write and post each card, etc. (I did 214 this year) but I do not "advertise" in any other fashion, it sets me apart from any other supplier, holds current clients, gains new, and I enjoy it.