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Advertising campaign directed to IT managers. Have anybody related exp

Where and how to advertise to reach IT managers?

4:46 pm on Nov 23, 2004 (gmt 0)

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joined:Sept 8, 2004
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I hope it`s right section of forums for my questions...

Company, where I am working is planning a huge advertising campaign to promote our new service. This campaign should be directed on IT managers and decisionmakers. We plan to submit articles (free if possible - to promote such type of services at all and paid -- advertising article with our contacts), put banner ads, classified ads to popular IT resources and Magazines (smthing like CIO.com, computerworld.com, infoweek.com and so on).

Does anybody have such experience? Or just experience of huge advertising campaigns similar to this? Was it effective?
Can you reccomend any resources and magazines popular among IT managers?

All answers and advices will be greatly appreciated!

Thank you!

12:12 am on Nov 29, 2004 (gmt 0)

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WebmasterWorld Senior Member 10+ Year Member

joined:July 30, 2003
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Do a keyword campaign on Google Adwords targeting all the keywords that make sense for your market. A recent survey conducted of 1500 business internet users concluded that "while Google has 36% search market share, it is the preferred search engine of 82.9% of business searchers."