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I'm working on my own search engine but it is still obscurely to me how to promote it.
Would somebody give me some advice about it, please?
I think promoting a search engine should be like promoting anything other product. The first thing you need to do is get an estimate of what a user is worth to you.
What is your goal with the engine? There are plenty of people out there trying to build up their engine through an arbitrage. They buy traffic and get a direct return on the search feeds when users search for the traffic on their site.
The options you have really depends on your honest long term goals, how much you have to invest before turning a profit, and how you want to treat your users.