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Lets say you sell agree to deliver 500k impressions at $40/CPM to a company who has never advertised on your website previously.
Assuming you are financially stable, and not receiving the money in the next 24 hours is not going to cause bankruptcy - How should you handle payment terms? ie:
- request payment before serving any ad impressions;
- wait until all the ad's are served then send them an invoice;
- start showing their ad's, but request payment is to be received within 30 days of start of contract;
- request XX% up front deposit before start of campaign, and rest of money upon completion;
Any thoughts or experiences you can share?
... offer them a 4% discount if they pay in advance.
... offer them a 2% discount if they pay within 14 days after campaign start.
... offer them to pay 50% in advance and 50% after delivery.
... offer them the possibility to pay after delivery for future campaigns.