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Best way to promote a dating site



3:31 pm on Jul 22, 2004 (gmt 0)

10+ Year Member

He guys,
I am in the process of developing a dating site. I know there are many but i like to develop websites in my spare time and i decided that this will be my next project.

For example, i thought of little viral marketing technique by making a funny animation of some sort. You know, the kind that yout friends forward you all the time... The joke, animation, etc has somthing to do with dating or people in love but it also has a small link in it to your site on witch people can click.

I olso thought of (probably already done but maybe a good idea) an option for your members to notify a friend about another member that would make a perfect date for him of her...

Maybe a small affiliate program...?

I realize i must come up with a good niche. Common dating is already big...

These are just a few idea's. Does anyone like to share some of their techniques? I am in an little country in Europe so i dont think i will hurt a lot of people by knowing their techniques... Thanks in advance...


3:45 pm on Jul 22, 2004 (gmt 0)

WebmasterWorld Senior Member sem4u is a WebmasterWorld Top Contributor of All Time 10+ Year Member

I think quite a few use affiliate programs so this may be the way to go.


12:57 am on Jul 23, 2004 (gmt 0)

10+ Year Member

Interesting one, as a dating site needs enough users in the same location to make membership worthwhile for any member.

You ideally need to sign them up as soon as possible, or the first members will get bored and leave if they can't contact anyone near them.

I can't see how to do this without a fair investment. In my opinion, you would only have a few months to make it work, if it was ever going to. I'd be interested to know what you decide to do


4:01 am on Jul 23, 2004 (gmt 0)

10+ Year Member

a dating site needs enough users in the same location to make membership worthwhile for any member.

Exactly. I thought of starting a dating site, although that seems like too much work, and I don't like any of the models out there. On marketing however, I think it's quite clear that you need to start by focusing on one local area. Affiliate marketing is definitely the way to go, but to start it might not be sufficient.

How about giving away some memberships? Have a booth/walk around at malls/festivals/campuses/bars where you take people's digital photos? There has to be a way to get lots of people signing up to kickstart something like this. Partnering with some of the free local papers- those that cater to 18-35s could work too.


2:38 pm on Jul 23, 2004 (gmt 0)

10+ Year Member

Thanx for the input guys...

Any other ideas? Lets get a dialog started..!?


2:40 pm on Jul 23, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

If you can get Anna Nicole Smith to join, you're in the money, baby.


2:59 pm on Jul 23, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Any other ideas? Lets get a dialog started..!?

I don't think you're going to find many other ideas - everyone and their brother here is rolling their eyes saying "great, ANOTHER dating site" and they're all dying to tell you that starting a dating site would be a big waste of time and will most likely fail in under a year.

If you're in as small of a region as you say, wouldn't it be easier just to pick up chicks in a bar? Heh. It just doesn't make a heck of a lot of sense to start a dating site when there are so many successful ones out there already.

If you're just looking for a side project, you should try to do something that would actually have a value to the community you're targeting. Kinda like Webmasterworld ... I wouldn't go start a webmaster forum because everyone who wants to talk about the topic is either already here or will find their way here soon. Even with that said though, starting a webmaster forum that could become more popular than this one would be much easier than starting an online dating site and trying to get people to sign up :)

I definitely admire your "can do" attitude though - I strongly suggest you find a more plausible project while you've got that courage :)


9:17 am on Jul 24, 2004 (gmt 0)

10+ Year Member


I think you are right. I am always thinking about a site that will fill a hole in whatever market... A dating site would be very hard to make a succes but do you think a good niche wouldnt make in easier?

Meanwhile... I think you have a good point and it got me to rethink the entire concept... Thanks i guess..;)


9:25 am on Jul 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

There may be lots of dating sites, but with lateral thought you can do it better.

For instance, people search for jobs in a specific area. Advertise on the jobs sites which appear for your location. Many people who are browsing jobs sites are bored and just doing it to check out salaries... they could be encouraged to surf on!

Likewise, all the local attractions people search for in your area, e.g. cinemas etc.

They key must be to get a big number of people quickly to register, so spending some money on advertising is essential in my opinion.


3:54 pm on Jul 24, 2004 (gmt 0)

10+ Year Member


Although getting up to a Match.com stature would be hard, don't let anyone tell you it's impossible. It just takes time, and money, and probably some staff... Not sure.

I would set up a dating site for a city. Maybe the city you live in for example. Say you lived in Chicago, you could set up a professional site that was geared directly at only dating in Chicago, and internet hookups. After some time, not sure how much, you could branch out and create more sites on other cities, even international ones. Once you have those doing good, then you could join them all into one site... Which would be the plan right from the start.


All the Best,



1:15 pm on Jul 25, 2004 (gmt 0)

10+ Year Member

Thanks for the reply's guys!



2:20 am on Jul 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

wow... what a concept. A dating site exclusively for WebmasterWorld'ers. Imagine the behind-the-scenes muckity-muck that would come of that!

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