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Email marketing .. the value of a targeted email list

How to 'guesstimate' it

     
3:35 pm on May 28, 2004 (gmt 0)

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A friend of mine runs a dating site that is small but getting quite popular now, with a database of almost 30,000.

Someone emailed him recently wanting to buy the email addresses etc., so he asked me what I thought it was worth. I 'guesstimated' that the addresses tied with things like gender, age and location should be worth anywhere from US$5 to $30 each ... and that the email addresses by themselves should be worth at least $5 each as long as they are active, not dormant.

Any thoughts on these 'guesstimates'?

4:12 pm on May 31, 2004 (gmt 0)

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It depends on your profit margins and if you get the list yourself (repeat mailings). Figure on having 2% sales on a good list. I actually have less than 2% because I suck.
 

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