Forum Moderators: LifeinAsia
However I am not so sure now. I don't meet a lot of people who have it. Most people who are in this business say it is all about your portfolio.
I don't have a large, nice portfolio yet, I am just getting started so I thought this might be a good step to building that reputation and credibility.
Plus I do have a PCM (Professional Certified Marketer) certification from the American Marketing Association. I thought combining this with the CIW would give me a lot of credibility to start out with.
It seemed the market was certification happy a few years ago, but not so anymore. I don't know if that is the economy causing it or just lack of interest in certifications.
What do the rest of you think about this?
Fortune Hunter
The web is about people and what appeals to them. Though it is tremendously technical in nature, a lot of what needs to be done is about catering to people's wants and needs. A portfolio can demonstrate your ability to do that while a certification really can't. That being said, your certification will show that you know and understand the technical side of the business, and that's not a bad thing to have there.
Having both definitely can't hurt, but I really think the portfolio is of tremendous importance.