Hot to sell to incredulous, tech-newbie companies.

Latam Problem

[dghost]

Hi, I’m from Colombia. Internet bz is growing here but I have seen a problem with small companies: they don’t believe on internet, the cause: Those people (company ceos), have never used a pc, and of course internet either.

So, how to sell a webpage to a ceo that doesn’t know a bit about internet?

Maybe some of yours have know difficult clients. Can you tell us your experiences? Or just an opinion about internet-webmaster bz in new-growing countries/companies.

Thanks, and sorry for my english

[paladin]

In my experience...go for those clients that want a web site, then you only have to sell them your service over some other company's service. Otherwise you are not only trying to sell yourself, but the internet as well.

[robert adams]

For the CEO that you can get interested at all, you might try creating a basic 1 or 2 page demo site for his business. Take your laptop and show it to him. Tell him how it will benefit his business and sign him up.

luck,
robert

[dghost]

The laptop it's a good idea... thanks

[jmbishop]

I have often found that a better source of business than companies that want a website are companies that already HAVE a website.

Just because a company HAS an existing website doesn't mean that it isn't outdated or in need of a facelift. Technology has changed incredibly in the last 2-3 years so I'm sure there is something new you can offer anyone that had a site made within the last 3+ years.

These companies have already been convinced of the need of having a website and in most cases the content is already there (#1 website delay - waiting on client content).

[dghost]

Yes, your're right... actually a the yellow page distributor in the city have a lot of companies webpages... (incredibly bad sites)... It's a good option

[robertito62]

> they don’t believe on internet.

This never fails.
Go to their office. Ask permission to use their personal computer (the CEO's desk) for 5 minutes.

Download net2phone, log on to your personal account (already charged with money). Plug in your headphones and make a call to the US.

Then, tell them it was only 2 cents per minute.

[Michael Anthony]

Have you considered moving :)

[aspdaddy]

Show them what they are missing out on - show them successfull online competitors.

Then they will need a website, rather than just want one :)

[jamesa]

>> So, how to sell a webpage to a ceo that doesn’t know a bit about internet?

Don't talk about the Internet. Talk about what s/he understands: the bottom line. Can you save them money, bring in customers or improve their company image? Spare them the details. Make it easy.

[krieves]

Excellant point. The impactful point you can make is how having a website can either increase income/sales and/or decrease expenses. If you can demonstrate that, the Internet will sell itself.

[dghost]

More than an internet plan, a bz plan...