Nice article. Thanks for sharing. I think I'll buy the magazine if it's still on the stands.
mattglet
3:51 am on Nov 19, 2003 (gmt 0)
wow, that really is a great article. going to find that issue tomorrow.
-Matt
ogletree
4:07 am on Nov 19, 2003 (gmt 0)
It's funny how people will start a business without a business plan. You have to get out excel and run the numbers. You will find out real quick how many customers it will take to make money. It's fun to play with the numbers you can see how a small change can help you or hurt you. I've seen people that had no idea they were spending $1 to make $0.50.
chicagohh
9:55 pm on Nov 19, 2003 (gmt 0)
Thanks that was a great article... it hits home since we are now producing our own product.
Chndru
10:06 pm on Nov 19, 2003 (gmt 0)
with sales of $1.4 billion a year and growing, and its driving force is the company Wittstock started in 1990 when he was still an undergraduate at Ohio State University.