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If you describe your goal for me I can prolly pull something out of my assfiles.. I have a lot of stuff written up from previous ventures.
1. How much are you wanting to sell it for? Do you want to give them the opportunity to pay for it all at once, or paying quarterly for percentage of ownership? (payment plan) As in right now you own the site at 100%. They would pay X amount of dollars to get 50% ownership, then X amount of dollars to get 75%, then X amount of dollars for 100% ownership sealed deal.
2. Would you still be receiving 20% profits from sales and have access to sale data if they have 100% ownership? Or would you have 5% (as example) or none at all?
3. What would be the main incentive for them to purchase at 100% ownership (aside from the fact that they would possibly keep ~20% more, or all of sales)?.
2 - Nope. Completely done with it.
3 - We did 10% of their 2003 sales since June. They are rounding up investors, who don't like the uncertainty that come with us owning such a big part of their business.