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In doing searches for topics that I am interested in, but unrelated to my sites, I have noticed it takes longer to find good pages. Just a year or so ago, I could find four to eight good web pages on the first page. Now, sometimes I find one or none on the first page. Some keyword phrases are so bad they have been literally crippled to search with.
This is not really Google's fault. The web is just getting littered with all kinds of 'high tech' tricky stuff to make web sites easily and get traffic quickly. I assume this is to make a quick buck. A real driving force is the fact that people can put pay-per-click ads on their very own sites for free. These types of ads, such as Google's own Adsense is a great idea, but there is bound to be a downside to every new thing.
I am sure Google is trying hard to fix these problems because I am seeing different results every few weeks or so for the same search phrases. The phrases I check the most are ones that bring my own web sites up on the first page. This way I can tell how much of my traffic is coming from the search engines.
Luckily my web sites rank pretty much the same, but the other sites that are ranked above and below mine keep changing. Some sites that are ranked near mine help my traffic while others don't. It seems that since there are so many 'trick' sites showing up, that it can be good for you to be next to one. People will notice it is crappy and then visit yours and realize it is better and bookmark it and come back again later.
With the amount of web pages growing fast and the amount of 'quick buck' folks showing up, this situation can only get harder for Google to handle, but imaging having a slew of crap pages all around your listing? Your quality listing will show up very well and your will get higher quality traffic and possibly more of it.
Google is looking into a way to 'register' your domains with them and give you an ever growing 'boost' in ranking for registering as the system grows and matures. The 'bad folks' can then easily be tracked and removed for breaking ethical rules in web design to cheat their way to the top. If these pesky folks decide not to register to 'hide' from Google, then there rankings will start to suffer as legit registered sites get ranked higher. It is like a hybrid of a search engine and a directory.
As for these latest changes. Lots of movement has taken place. My site is the only one that hasn’t moved on this update. Every other site has moved and a few new ones added. It saddens me to see that a few 'quick buck' sites are now on the same page as mine. But, like I mentioned above, this isn't always a bad thing. I wont be able to tell if it helps my site for a week or so. Sometimes these neighbors of mine can have a huge impact on my traffic from the Google search pages!
Another thing that I have noticed over the past few years is that more and more of the best quality traffic to my sites comes from links on other sites. Google's search pages only provide about 15% of the income earning traffic to my sites. If you 'lose' a ranking on the Google pages, that may not affect your income at all. Get links from other sites similar to yours and watch your quality traffic grow. Trust me it works. I have been doing it for years. People have even said that if you get links Google will actually place your pages higher on theirs! A double bonus in my book!
Besides those links from other sites, add two or three pages per day with information about your topic. These pages will get indexed very fast and other sites will link to the pages. Make sure people can get to the main part of your site from each new page you make. I have read in this forum that adding new pages not only brings links, but once again, Google will move your site above the others just for adding new pages all the time. You don’t need to add more then two or three a day though. If you run out of subjects start to branch out. Don't write anything boring. People will leave and will forget about the site and wont link to it. Boring things include sales tactics or repeating the same thing over.
On bad thing about making the site with article pages is that you will get TONS of email from sites trying to swap links! It is a royal pain and you should prepare for it. Ironically, most of these people write web sites that try to make a quick buck! (See Above) Someone said that linking to some of these sites will get you ignored by Google! Do not answer these emails and do not swap links! Don't let these bad guys stop you from adding to your site. Also be ready for bad guys that want to buy links from you. Google might ignore you if you link to them. I am not sure if Google is trying to keep these crappy sites from getting links, but the less they have, the less people that will visit them and they will give up an go away! We can only hope.
In the time some of us spend checking the Google data servers, we could have written one good article on our very own site.
Good luck with your web site...
[edited by: tedster at 1:57 am (utc) on July 7, 2006]
I have one term that I follow which seems to be sensitive to recent changes. That 2 word terms goes back in at #1 on the 72 DC we are discussing and whilst I would like to say that the rest of what moves for that term results in a better SERP, in fact it is no better than the rest.
I have a site that has pages that do very well on Ask and to a lesser extent on Yahoo. The best rank it has had on Google (except for occassional blips) is in the 60s range. On that 72 DC it is at #11 for one of my main target terms. That site has both www and non-www resolving to the same pages but all of the internal and external links are absolute URLs in the form [mysite.com...] so only the index page is crawlable as www and non-www.
While searching from Bangalore, India, all the results I was getting on google.com were exactly the same as those on McNameless or the results on any of those DCs. Those results were great for me. But my log reports just didn't show any change in traffic from Google. Then I searched using an IP anonymiser and the results were different. Everything is the same, same DC etc, but the results are different. I would be curious to know which other countries where google.com results are same as those on its DCs.
[edited by: McMohan at 8:19 am (utc) on July 17, 2006]
72.14.203.* is with the majority of DCs.
72.14.207.* may be a vision of what is to come so it would be worth analysing what is different between this and the majority.
I watch a couple of terms that appear to be sensitive to the differences between these two and loads of terms that don’t produce any significant differences. Focusing on the ones that highlight some differences.
72.14.207.* handles semantics differently. Using a stem of one word of a sensitive 2 word term results in my #1 (non stem) ranking page being dropped to #36. On 72.14.203.* that page moves from #6 to #5 and is joined by an inset page. Also 72.14.207.* asks “did you mean split word secondword”.
I also have a site which appears to have had a penalty applied by Google for the past couple of years, it is closely linked to another of my sites and both www and non-www resolve to the same pages although only the index page non-www is listed because of careful use of full absolute URLs. This site is not in the top 100 for my sensitive term but comes in at #38 with the stem version of the term on 207. On 203 it is not in the top 100 for either the standard or stem term.
Do you have a sensitive term that produces different results on these two DC groups? Does it confirm, add to or reject my findings?
If you remember, the present results had started showing on a handful of dcs, 2-3 months ago then they spread all over gradually.
So I'm hoping these results will also propagate too sooner or later.
Mods apologies for using actual terms but it is essential to illustrate the point and they are pretty general.
Go to McNameless and search on 72.* for
Why is there a difference between 72.14.203.* and 72.14.207.*?
Now search for
Why are all of the 72.* the same for this term?
The reason I ask is because I think that 72.14.207.* is what we are going to get propogate next and if we understand the differences then we maybe have a chance of tweaking our sites to suit.