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Should I worry about duplicate penalty?

I want to post a press release on my site

         

ari11210

10:09 pm on Jun 26, 2006 (gmt 0)

10+ Year Member



I would like to post another company's press release on my site. This release is also published on other sites (as is the nature of press releases). Should I worry about being penalized for duplicate content? How does google treat this?

Thanks
Aaron

tedster

2:48 am on Jun 27, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Your page may be filtered out of the search results -- that's all. I don't know that there is anything like a "duplicate penalty" -- I think the phrase is pretty much just casual speech, and does not accurately represent the real world. It's just a filter -- but if your every url is made up of duplicate content and so every url gets filtered out of the search results, then you might call it a "penalty". But strictly speaking, it really isn't.

annej

6:28 am on Jun 27, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I just do a no index meta tag.

andrewshim

7:13 am on Jun 27, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Good question. I've been meaning to ask it too. What would the best way to do article marketing then? Do we need to re-write the article for every article site that we submit to?

reseller

7:33 am on Jun 27, 2006 (gmt 0)

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andrewshim

"Good question. I've been meaning to ask it too. What would the best way to do article marketing then? Do we need to re-write the article for every article site that we submit to?"

IMO, most important is to publish your articles on your own website first. Wait until they are indexed in Google. Then you might submit the articles as they are as to other sites as much as you like ;-)

reseller

7:36 am on Jun 27, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I agree with ted. I don't think that there is something like duplicate penalty, but rather a filter.

reseller

7:37 am on Jun 27, 2006 (gmt 0)

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annej

"I just do a no index meta tag."

Why do you do that, annej?

digicam

7:37 am on Jun 27, 2006 (gmt 0)



Things like trade press releases by nature are reprinted freely, go ahead and publish it, if you are really concerned then use a nofollow tag.

Duplicate penalties just mean the page wont go to the top, you cant worry about google everyday, just run YOUR site.

cheers.

johnblack

8:19 am on Jun 27, 2006 (gmt 0)



The other day I was searching on Google and the #1 and #3 SERP linked to different sites, yet it was the same article. Same text, same everything really apart from the fact that the article was credited to different authors? A bit bizarre but article copyright is another discussion. At the end of the day it was the same content on both pages with no attempt at alteration.

So my question is, if exactly the same article can rank #1 and #3 for a search term on different sites, does a dup content penalty/filter really exist?

Marcia

8:25 am on Jun 27, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>So my question is, if exactly the same article can rank #1 and #3 for a search term on different sites, does a dup content penalty/filter really exist?

The filter is real, but about those two sites. Were those "normal" sites or what would be considered authority sites by virtue of having loads and loads of high quality inbound links, and high PR?

johnblack

8:41 am on Jun 27, 2006 (gmt 0)



#1 - PR5, #3 - PR 4. Unfortunately I don't know the topic well enough to be able to say whether either site is considered an authority site. Actually it always intrigues me when people use the term 'authority site', as I'm not quite sure what that means? I'm not knocking the use of the term, but to me what may be an authority site may be nonsense to the next person.

Using the link: command on Google #1 had 2,550 results and #3 had 74 results. I used the actual page (rather than the home page) in the link command.

Anyway, is the implication that if you are an 'authority site' you can get away with dup content?

ChildeRoland

1:54 pm on Jun 27, 2006 (gmt 0)

10+ Year Member



Google's filters will only pick up on duplicate content on your own page. Meaning that many spammers will post the same article over and over again on their own site. That is where the duplicate filters kick in and ban that persons site or just penalize them. Don't worry about using articles from other sources on your own site or about people using your articles on their sites. That us not considered duplicating content. Just sharing it.

johnblack

1:54 pm on Jun 27, 2006 (gmt 0)



No one want to comment on the last question?

johnblack

1:59 pm on Jun 27, 2006 (gmt 0)



Sorry CR, I posted my response at the same time as you were replying.

Correct me if I'm wrong, but you are suggesting that I can copy content from any other web site other than my own and Google won't mind?

reseller

2:51 pm on Jun 27, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



johnblack

"So my question is, if exactly the same article can rank #1 and #3 for a search term on different sites, does a dup content penalty/filter really exist?"

Have you seen that happening on the index, or is it just an "if" :-)

reseller

2:54 pm on Jun 27, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



ChildeRoland

"Google's filters will only pick up on duplicate content on your own page. Meaning that many spammers will post the same article over and over again on their own site. That is where the duplicate filters kick in and ban that persons site or just penalize them."

I would say that Google would just "ignore" the duplicates on the other sites.

Tapolyai

3:13 pm on Jun 27, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



So, if I understand correctly, the "Google duplicate penalty" menifests itself by content ignored with zero effect, verses some harsher negative effect.

I would like to extend the question a bit further.

At what percentage does the pages have to "mismatch" before they are no longer considered duplicate?

This question comes to mind because of forums.

For example someone quotes an other page verbatum, but there are surrounding dissimilar text, such as navigation, formating, etc.

annej

3:40 pm on Jun 27, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



reseller, I guess I do the noindex because I am paranoid. But since press releases are just for my visitor's information I really don't care if they are indexed.

On letting other sites post my articles. I don't do that anymore either. I do get a lot of requests from hobby related paper and print newsletters to reprint articles and I always give permission as long as the article is not posted online.

I suspect I've been over cautious since losing a smaller site during the Bourbon update. It did come back but I don't think it's ever done as well again. It made me realize it could happen to anyone no matter how carefully you follow the rules.

reseller

3:49 pm on Jun 27, 2006 (gmt 0)

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annej

"On letting other sites post my articles. I don't do that anymore either. I do get a lot of requests from hobby related paper and print newsletters to reprint articles and I always give permission as long as the article is not posted online."

Articles are very effective viral marketing tool. Of course, in addition to sharing something good among, especially relevant sites.

Maybe you wish to consider to wait 3 months or so for each article on your site, before allowing hosting it on other sites. By that way, Google would have the opportunity to decide which one is the original one ;-)

europeforvisitors

4:20 pm on Jun 27, 2006 (gmt 0)



I agree with ted. I don't think that there is something like duplicate penalty, but rather a filter.

Still, it's always possible that Google might use the percentage of duplicate content as a "signal of quality" (along with many other factors).

johnblack

9:10 pm on Jun 27, 2006 (gmt 0)



reseller

Yes, I saw it just the other day, same article on different websites ranking #1 and #3 in the search results.