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How we got a 10 month Google penalty lifted

From #1 to off the radar and back again

         

sparticus

1:20 am on Jun 9, 2006 (gmt 0)

10+ Year Member



Our regional travel website was Google's darling (PR6, 11,500 backlinks) and had been number one, or at least top ten, for our particular region for every topic we dealt with for a number of years. One dark day in August 2005 we suddenly dropped off the radar. We'd never had any hidden text or used blackhat techniques, but we had started to get complacent with our ranking and were throwing in more and more un-related affilliate crap to make a quick buck. I suspect our competition reported us for the affiliate stuff (probably under the guise of affiliate doorway pages) and the result was a strange sort of ban which looked like we were in the sandbox - the site's pagerank was there, the pages were still indexed, but we were ranking so far back it wasn't worth being there. The site had been around since 1999, so it wasn't your typical new site sandbox, more of a banbox. Realising our mistake, we got rid of all the affiliate stuff straight away, did a general clean up of the site and filled out a re-inclusion request (I think this was before Matt Cutts set out the quasi-official terms for doing so, but it was the same thing). Nothing happened.

After a few months we noticed some obscure pages coming up in the 40s and 50s, but the results were weird. A search for '*city* maps' would put our homepage at number 45 for example, and our perfectly optimised '*city* maps' page would come up UNDERNEATH it at number 46. Clearly there was some sort of filter/penalty at play.

Since we seemed to be getting nowhere, we decided to really pull our socks up and make the site ten times better than the competition. We spent six months building community forums, writing new articles, getting endorsements from local officials and generally forgetting about making money, and just building the kind of site that visitors would love to use and come back to. We were rewarded with links from Wikipedia, DMOZ, Yahoo, and heaps of other reputable sources and natural traffic began flowing in at a greater rate than it ever had before. We started using Google Sitemaps and Google Analytics and ensured the site was in perfect shape and three weeks ago, we did a re-inclusion request via the sitemaps website (that link seems to have been taken down though).

Well, low and behold, this morning I did some searches which we used to rank well for and there we were. Back at number one. I checked some other pages in the site and yep, there they were - all fairly consistently top ten. Some other pages weren't coming up, but it's early days yet, so we'll see what happens.

The moral to the story? If you want to do well in Google, forget about trying to squeeze out every last cent and work incredibly hard to build a website that people will love. If you've got a philosophy that visitors come first Google will eventually recognise that and the results will follow as a side-effect. I've firmly believed that Google's webmaster guidelines are the best, and perhaps only rules you need to follow, after ten months of work, I think I've finally been proven correct.

Anyone else had penalties lifted lately?

TheHoff

2:30 pm on Jun 12, 2006 (gmt 0)

10+ Year Member



>>Clearly there was some sort of filter/penalty at play.

What if you didn't do anything at all to cause the drop and it was simply a sign of problems at Google? Not being able to rank the correct page first sounds more like a search engine problem than a penalty.

1) Your site is rockin'.

2) Then Google has issues with indexing and your ranks drop and flux.

3) You make unrelated changes.

4) Google fixes whatever bug was causing the drop and your rankings come back.

That seems as logical a solution to me as your 'penalty from too many affiliate links' does. Both fit the facts and the timeline but one is simpler and makes more sense. There is no Google Webmaster Guideline telling you not to monetize your traffic. There is no Guideline that says affiliate links are bad. They do say you should not have a 'thin' affiliate site that does not offer original content or user-added value, but that does not fit your description of the site at all.. so why would it be penalized?

europeforvisitors

2:55 pm on Jun 12, 2006 (gmt 0)



TheHoff, he did say they "were throwing in more and more un-related affilliate crap to make a quick buck." Without knowing the specifics, it's impossible to make an informed judgment, but let's say (for example) that a site about travel in Malta suddenly had a slew of affiliate links for mortgages, Viagra, and gambling. Would it be surprising if such links on a site about another topic triggered a filter or a "negative boost" of some kind?

ScottD

3:03 pm on Jun 12, 2006 (gmt 0)

10+ Year Member



Hi Sparticus

A couple of questions in particular I wonder:

- does the URL contain a hyphen?
- do you have other regional sites which have performed better and have more users in general, and which are linked up to this site?

I have a regional travel site which is lost in Google right now. I'm hoping we may come back too someday.

[edited by: tedster at 12:56 am (utc) on June 14, 2006]

texasville

3:23 pm on Jun 12, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>>>(probably under the guise of affiliate doorway pages)<<<

Now, I would say that would tend to be a problem. It may very well have caused you to drop under a filter.
But the reinclusion request would have done nothing for you. That would have only applied to sites that have been banned in the index not just ranking poorly. That is what google states anyway.

The only thing that I continue to have issue with is Google's stance that you can't sell advertising to who you want.
Why can't I sell a link to a cell phone company if I have a real estate site. If google doesn't want to count it as a link..so what? Fine. But don't say I am being irrelevant. I am just trying to make a buck too. Isn't that why I have a site? Newspapers started it all. And they made money thru ads. Now with google's thinking, if I have a link it can only go to another real estate site? As we say in Texas.."that's bull"!
Sorry for the rant. I don't even carry ads on my sites but some of the talk lately is starting to burn me.

europeforvisitors

3:40 pm on Jun 12, 2006 (gmt 0)



Why can't I sell link [etc.]...

You have the freedom to do use whatever criteria you like for linking to other sites.

Google has the freedom to use whatever criteria it likes for determining search rankings.

Is that so unreasonable?

dangerman

4:07 pm on Jun 12, 2006 (gmt 0)

10+ Year Member



>>>>(probably under the guise of affiliate doorway pages)<<<

All the stuff you talk about, this is the only thing that would almost certainly incur a penalty.

While is great to get feedback from people who have been in and out and in again ;-) I doubt whether many similarly affected webmasters will suddenly be saying 'dang, how come I didn't think of that?!'.

Sorry, but working 'incredibly hard' at building a content-rich site is not an alien activity around here. That ain't no remedy nor is building a website people love. People love my website, trouble is Google does not any longer.

Google's webmaster guidelines are becoming more onerous and imo moving in another direction to the 'build a website people love' strategy. People actually find my low-key targeted affiliate links useful - why should I have to ditch them to retain Google serps traffic?

Makes you wonder whether we shall have to eventually create two versions of every site, one for Google, one for users + other search engines?

europeforvisitors

4:28 pm on Jun 12, 2006 (gmt 0)



People actually find my low-key targeted affiliate links useful - why should I have to ditch them to retain Google serps traffic?

You don't.

texasville

5:11 pm on Jun 12, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>>>>Google has the freedom to use whatever criteria it likes for determining search rankings.

Is that so unreasonable?<<<<

Actually it is. In this concept, if google is trying to derank anyone selling advertising other than google's could eventually land them in federal court. It's called anti-trust and "restraint of trade".

dangerman

5:11 pm on Jun 12, 2006 (gmt 0)

10+ Year Member



You don't.

well I guess that is a moot point and is part of another discussion about what exactly contitutes a relevant external link.

texasville

5:27 pm on Jun 12, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>>You don't<<<

According to Cutt's blog..you do.

europeforvisitors

5:58 pm on Jun 12, 2006 (gmt 0)



Texasville, I guess you haven't heard of the federal court's ruling in the SearchKing v. Google case. :-)

jwc2349

6:39 pm on Jun 12, 2006 (gmt 0)

10+ Year Member



Sparticus:

Just like you my rankings in Google were #1 for all my targeted search terms and then tanked in December 2005. Unlike you, I caused the tanking myself by hiring programmers who put up a mirror site to test the programming but did not keep Googlebot out of the mirror site.

Googlebot found the mirror site and in 5 days my rankings fell the #30-#50 and have remained there. After fixing the problem I filed two reinclusion requests with Google but have had no improvement. I also have put up a tremendous amount of new content and updated the entire site over the past 6 months. Still no improvement.

A duplicate content penalty supposedly carries up to a 6 month penalty. Therefore, it should expire this week. I am keeping my fingers crossed.

TheHoff

7:14 pm on Jun 12, 2006 (gmt 0)

10+ Year Member



Duplicate content penalty would imply that one version is outranking another. Simply creating a mirror of someone's site won't cause the original to drop unless the newly created site somehow has better IBLs and PR. You can test this all day long by creating mirrors of unrelated sites and putting them up. I'd bet 100 to 1 that you won't knock any established site out of the rankings.

This sort of hysteria is pretty funny... Google is screwed up and can't retain a solid index; now any site who fluxes out of their rankings blames it on themselves for somehow making an innocuous mistake. Sorry, but Google isn't that smart (penalizing for affiliate links? the point of that blog entry was not to make THIN affiliate sites without content... those are easily identified because they all have the same datfeed content. Cutts never said anything about penalizing for affiliate links.)

europeforvisitors

7:48 pm on Jun 12, 2006 (gmt 0)



(penalizing for affiliate links? the point of that blog entry was not to make THIN affiliate sites without content... those are easily identified because they all have the same datfeed content. Cutts never said anything about penalizing for affiliate links.)

Does anyone remember the Google "Spam Recognition Guide for Raters" document that was leaked a number of months ago? The guide made it very clear that affiliate links per se aren't a problem. For that matter, GoogleGuy has said in this forum that "added value" (not the presence of affiliate links) is what counts.

texasville

7:49 pm on Jun 12, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>>Texasville, I guess you haven't heard of the federal court's ruling in the SearchKing v. Google case. :-) <<<

EFV..sure I have. But that is not what I am referring to. I am suggesting Justice dept. vs. Google.
As in Feds vs.:Alcoa, or Standard Oil or one that affected everylast American citizen...At&T in which they broke up the largest communications giant in the world.
Now these examples aren't exactly spot on to the Google problem but you can also check...the Sherman Act.

texasville

7:51 pm on Jun 12, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>>(penalizing for affiliate links? the point of that blog entry was not to make THIN affiliate sites without content... <<<
If I remember correctly, he was using some real estate agent's site as an example...didn't think the site should be linking to cell phone sites or rental car sites.

sparticus

12:22 am on Jun 13, 2006 (gmt 0)

10+ Year Member



Just to clarify, the affiliate stuff we had was certainly not related to our region and although it wasn't out-right duplicated, it certainly was closely paraphrased. We're not talking about gambling or viagra here, but the connection with our site's topic was vague to say the least. Only 10% of the overall site was affiliate-related, and we certainly had plenty of useful, original information, but let's just say that if a real human being received a spam report about some particular pages they wouldn't have seen much 'value-adding'. The fact that we were dropped and then were re-included after a re-inclusion request screams penalty to me, not an error on Google's behalf.

walkman

12:08 am on Jun 14, 2006 (gmt 0)



>> The fact that we were dropped and then were re-included after a re-inclusion request screams penalty to me, not an error on Google's behalf.

could be that google has a set time penalty, say 9-10 months. Once, I did nothing and my site came back after 9 months.

europeforvisitors

12:22 am on Jun 14, 2006 (gmt 0)



Texasville, you said: "...if google is trying to derank anyone selling advertising other than google's..."

Why trot out a straw-man argument that's so easy to refute just by looking at Google's search results?