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And if it is genuine, you are one lucky dog -- not lucky to be caught, but lucky to know exactly what changes you need to make. No guessing, you know?
Google wants us to follow their rules but not tell us what they are in detail. So the least we can do is figure out what not to do and make a list.
Errr, how about a change of perception?
Why don't you "do the right thing" rather than trying to "spam, but not quite badly enough to trip a filter"?
That's what it sounds like from here.
g1smd, LOL... that advice will fall on many deaf ears here I'm sorry to say. But it's still good advice, I started doing that more and more last year, and am I ever happy I did. New traffic record this week for me...
But for many sites they do in fact need a lot of dodgy seo work done on them, for fairly obvious reasons [like why would anyone ever link to them in the first place?], so for those people, yes, you want to start paying more attention to matt cutts examples, they are very clear. And pull back a bit on the extreme stuff, gray and black hat stuff is always a game, those who play it well manage to keep their stuff below the trigger levels, and if they fail, they always have new sites to start pushing.
But if you need to be told what to do or not do, it's probably not a good idea for that person to try to play this game. Google will almost certainly catch you and your sites.
But nice posting g1, that's my new motto too, that's what I'm sticking to, all my clients who don't do it will fail I'm increasingly convinced, I've warned them so it's their problem if they want to keep playing that game.
Sure enough his site was removed from the serps for 30 days, it took 60 days for him to come back in, now he is no1 for most searches.
And that is one of the glaring examples of the differences between Google and Yahoo; there was communication, and there was a true opportunity at getting it resolved. I think these messages regarding stepping over the line should be given tremendous credit. They don't have to do it, but I'm sure it meant the world to the guy who got his positions back. No other SE does anything remotely like this (and frankly I donít think their cultures would ever allow for it)
hermosa, this isn't rocket science, but if you're doing stuff and you don't know where the limits are, I would give some pretty serious thought to learning what those limits are before you get hit, not after.
this is really basic stuff, all the normal seo garbage you see all the time, doesn't matter if you call it black or gray hat, it's all just tricks that are getting easier for google to spot all the time because they're so simple.
If you are using obvious tricks on your site this means you.
There's nothing earth shattering in his blogs, they are just funny examples of totally transparent techniques that are almost laughable. Same old stuff. As g1smd says, search for it, it's not hard to find. Or just go to any black hat seo forum and then avoid doing everything they tell you to do. That's even easier. Check out the screen shots of the bmw stuff for example. What on earth was bmw thinking hiring such a ridiculous seo in the first place? Are they that stupid? That technique is so bad it's something I'd expect to see from vhiaygraa.com or something, not a major car manufactorer. Hopefully both the seo and the bmw person who decided to hire them are both looking for new jobs right about now.
From what I understand from what Matt Cutts has stated that these warnings are still being tested and that there have been quite a few that have been sent out.
They have sent out at least 5 or 6 batches of mail, and each time it was to a few hundred sites or so; judging from comments made in various forums and blogs. Matt Cutts has written about it several times already. Each batch of mails targetted a different and particular type of fault each time.