Forum Moderators: Robert Charlton & goodroi
according to my experiences, google gets ~83% (conservatively) more traffic than yahoo. so, to project google traffic using the overture tool, apply that weight towards the results the overture tool gives you.
ex:
9,638 searches for "widget" in december 2005 via yahoo
so...
(9,638) * (1.83) = 17,747
17,747 searches for "widget" in december 2005 via google.
anyboy else, please feel free to jump in here.
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and apply it using the following weights for each SE:
Also consider that the top search words or short phrases may be very competitive. I then look at longer word phrases that are used a lot. Phrases that I have a chance to get up there in the serps. Of course I hope to get up there on the shorter ones eventually.