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Age of Domain

How big of a factor is it?

     

kpaul

1:55 am on Jan 16, 2006 (gmt 0)

10+ Year Member



In a lot of keywords I track, I've just started noticing that the page one SERPs are usually dominated by domains that are older than 2001.

How big a factor do you guys think the age of the domain plays (directly or indirectly) in the Google algo?

Thanks in advance.

annej

4:37 am on Jan 16, 2006 (gmt 0)

WebmasterWorld Senior Member annej is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Older domains have had more years to collect quality inbound links.

aris1970

9:35 am on Jan 16, 2006 (gmt 0)

10+ Year Member



Older domains have had more years to collect quality inbound links.

That's true but I think that Google has already included this as a factor in its algorithm as well.

kpaul

10:37 am on Jan 16, 2006 (gmt 0)

10+ Year Member



sometimes, though, newer domains with more links are trumped by the older domains with less links, though. i'm seeing this a lot more lately...

ScottD

11:19 am on Jan 16, 2006 (gmt 0)

10+ Year Member



Google is definately looking at the time a site has been established as part of its criteria. It does make some sense too - you have more reason to believe a company will be there tomorrow if it has been there for the past 20 years

texasville

4:33 pm on Jan 17, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yeah, but that is silly. It is assuming a company is only online then. What if a company has been in business 12 years but only came to the web a couple of years ago.

arran

4:41 pm on Jan 17, 2006 (gmt 0)

10+ Year Member



newer domains with more links are trumped by the older domains with less links

Link patterns / history apparently rule.

MLHmptn

4:42 pm on Jan 17, 2006 (gmt 0)

10+ Year Member



Google and it's algo's are plain a$$ silly! And yes, the age factor is definitely one of the most prominent algo filters.

leppjc

8:35 pm on Jan 19, 2006 (gmt 0)

10+ Year Member



Yeah, but that is silly. It is assuming a company is only online then. What if a company has been in business 12 years but only came to the web a couple of years ago.

If they were in business in 1994 there was plenty of hype about the internet and a simple html page was more than enough to have a credible business web page. So one conclusion I can jump to (I confess with no evidence) is that the company was not a forward thinking, on top of the technology kind of organization.

Why not give a little extra emphasis to companyies that jumped on the band wagon early, made the mistakes, but have persevered and had ongoing web presence?

Anyway, the short answer is: life is not fair, some companies have older URL's, some company's have links from PR 9 sites. Start where you are and keep going, striving to improve. And 12 years from now, 2006 companies will be beating 2018 newly created companies if the only comparison being date of URL registration.

Focus on stuff you CAN change!

Smashing Young Man

8:39 pm on Jan 19, 2006 (gmt 0)

10+ Year Member



I bought a domain name and only a couple of weeks after the site went live, the thing jumped up to PR5. I hadn't even garnered one single backlink. Come to find out, it was an expired domain name that had been in existence for quite a long while. That had to be where the PR-from-nowhere came from.

leppjc

8:52 pm on Jan 19, 2006 (gmt 0)

10+ Year Member



Smashing: or you can do that. Just beware that some domain names expired for good reasons and you can pick up more than just PR. Just be cauious and investigate before jumping in to buy an old domain name. There are posts around that talk about it in more depth.

Smashing Young Man

9:37 pm on Jan 19, 2006 (gmt 0)

10+ Year Member



Smashing: or you can do that. Just beware that some domain names expired for good reasons and you can pick up more than just PR. Just be cauious and investigate before jumping in to buy an old domain name. There are posts around that talk about it in more depth.

I had no clue when I purchased it that it was a previously owned domain. I just thought it up, checked its availability, and bought it.

I was a little concerned about having picked up more than PR, as you say, after finding out that it wasn't a virgin domain, but I could find no information on its previous incarnation(s). I even checked to see if it was cached in the Internet Archive's Wayback Machine.

All seemed to be well with it, though. Regardless, I've since abandoned the project - it bored me to work on it. Always pick a topic you have a passion for, I guess. Someone else will pick it up after I let it expire, I suppose - it's quite a good name - and we'll see if its PR maintains in its next life.

ScottD

10:10 pm on Jan 19, 2006 (gmt 0)

10+ Year Member



I understood that when a site expired, the backlinks were somehow noted as being no longer relevant. Or in another way, when you buy it again, the immediate presence of the back links triggers the sand trap control that many people here suffer from
 

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