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Geo Targeting - Hosting and DNS off-target

Am I missing something?

         

adfree

12:14 pm on Nov 20, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My English .com site is located in Germany (host feeds directly into largest European Level3 backbone pipe), targeting major English speaking markets, thus: global scope.

Crawling is 100%, overall SE performance satisfying, but: who am I to judge...

IP: 213.XXX.XXX.XXX
DNS: 62.XXX.XXX.XX

With major two-word keyword combo the site serps at G.com #1 and #2.

It equally ranks #1 and #2 at G.de.

It does NOT rank at all at G.de with German language selection.

In short: everything looks entirely cool.

Or does it?

How do I make extra sure now that G or other SE's do not put me on the back burner for minor searches, combos and whathaveyou. Same goes for AS ads I am running, is targeting 100%? What about Australia, Canada, UK with my global focus?

I would not like to move the site some other place as it runs on my own colocated server. I love the box and my flexibility.

Anyone up for some "educated guesswork"?

Thanks for discussing.

adfree

10:27 am on Nov 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Anyone?

DamonHD

12:55 pm on Nov 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi,

IMHO no one knows.

I've just punted a large amount of money and effort on an Australian mirror to try to bring in more AsiaPac local traffic even though most people should be able to get to my main UK and US mirrors just fine I hope (and most of my current visitors are from North America and Europe).

Google and MSN and other major bots are still spidering from US addresses with a tiny amount of "local" spidering by local search engines but with quite broken bots it seems.

I don't know if my gamble will pay off, but my suggestion would be that either:

a) If it ain't broken, don't fix it.

or:

b) Take a punt like I have but it's a high-risk strategy (and there's not really any such thing as cheap (good, high bandwidth) hosting in AsiaPac that I can find).

Rgds

Damon

PS. Please, please, everyone else prove me wrong!

ruip

11:16 pm on Nov 21, 2005 (gmt 0)

10+ Year Member



we have targeted sites for diferent country markets, same domain.

sample use domain.com hosted in UK, direct target UK but we two languages (english UK target) (Portuguese - Portugal).
How we do that? in header there are two importante metas for language ISO and language
for English UK we use
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<meta http-equiv="Content-Language" content="en_GB" />
For Portuguese
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<meta http-equiv="Content-Language" content="pt" />
if we search in G for portuguese language we get results from Portuguese language.

I hope this help

If we search "berlim" you can saw several multilanguage sites with diferent languages.

adfree

10:54 am on Nov 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



So, using:

<meta HTTP-EQUIV="Content-Language" content="en-us">

as we do, is there a way to add other countries or is there only one langage target in the meta allowed if it all works?

ruip

12:15 pm on Nov 22, 2005 (gmt 0)

10+ Year Member



If you want global use only
<meta HTTP-EQUIV="Content-Language" content="en">
But i think you want results for german language
"Seiten auf Deutsch"

The value of the content attribute of the meta element is the same as the value of the content language header in HTTP;i.e, a comma-separated list of language codes. for example:
<meta HTTP-EQUIV="Content-Language" content="en,de">

don't use it if you have only one language in page, this is not a geo target but a language page target.

check ISO 639 2 and 3 letters language codes.

adfree

4:24 pm on Nov 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks, it's just English and it targets global English speaking markets, not Germany, this would just be the place where the server resides.