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The .uks hosted in the US perform just aswell when doing a uk only search or global
I think you will be missing a lot of UK traffic... how are your rankings for 'UK only' compared to global?
About a third of our traffic is actually from UK IP addresses, so I am not too worried about it.
We do lose out as far as search rankings are concerned - if someone uses google uk and searches only for sites in the UK.
....just as we lose out for Oz, German, Canadian etc specific searches.
Frankly, every "global focus" web site is going to lose out with this odd mania for local searching going on.
Quite why the physical location of a website is of importance when trying to read the news confuses me, but I do tend to read the news from all over the world - so maybe I am the oddity here?
Odd then that Google news says that we are a UK site - even though we have a .com address in a server farm in Texas.
That isn't really accurate: AFAIK Google News doesn't say anything (or seem to care) about the location of a website. Google News UK returns articles it thinks are relevant to a UK audience.
The same doesn't apply to Google Search results (what the original post was about), where Google both attempts to locate websites geographically, and can even display different results based on what it thinks is the searcher's location.
IMO it's always better to host your website in the same location as your target audience, or to use a corresponding regional domain name, especially as local search is getting more and more attention.
Google News .com explicitly states in the results that we are a UK site.
I haven't seen countries mentioned in the News results - do you have an example?
Edit: Ah, "the example.com, UK" sources under individual articles - I thought sites specified this information themselves? (Some say UK, some say United Kindgom, so I assumed it was user data)
If you're selling primarily to UK surfers, or you're home audience is important to you, you can get a boost from being a .co.uk, or being on a UK server. It does make a difference.
As UK web hosts are well behind in features and service compared to the US, it's a good idea, if you're just starting out, to get a .co.uk as your main domain, and host in the US.
** Some UK web hosts' IPs are seen as being Dutch. Some UK web hosts actually host in the USA. See if their own site comes up in 'UK only' searches. And ask for a shared IP number.