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Links Below Description In Google Results

How do you get links below your listing in Google results?



2:10 am on Sep 27, 2005 (gmt 0)

10+ Year Member

Hello everyone!

I was doing a search a few minutes ago and noticed something that I don't remember ever seeing before...There were links to a sites subpages under their 1st place listing on Googles SERP!

The keyword that I was searching for was "palace resorts" minus the "". Can anyone shed some light on this? How did they get that? Do you have to pay for it? If so how much does it cost?

Thank you SOOOO much for your help!


10:02 am on Sep 30, 2005 (gmt 0)

10+ Year Member

Well I noticed these a little while ago, I can tell you that they are not paid for as they appear under one of my sites listings.

Excellent idea from G!


12:58 pm on Sep 30, 2005 (gmt 0)

10+ Year Member

Interesting feature and might be profitable for Google. Now you don't have to enter a site if you are looking for something. You can stay on Google and use this feature and maybe you see what you are looking for in Googles advertisements.


6:21 pm on Sep 30, 2005 (gmt 0)

10+ Year Member

actually, I think Google is trying to popularize their Ad Links ads... probably just me though.


2:40 pm on Oct 5, 2005 (gmt 0)

10+ Year Member

I just noticed something else that I have not seen before in google, if you search for 'cayman' it gives you a load of results for the cayman islands, then there is a separator, then it says "Did you mean Porsche cayman" then gives you a lod of results for that too.

Pretty cool I thought, LSI in full swing maybe?


3:27 pm on Oct 5, 2005 (gmt 0)

10+ Year Member

I read something about this recently. It is just Google doing some experimenting.

[edited by: rogerd at 2:47 pm (utc) on Oct. 8, 2005]
[edit reason] No blog links per TOS, please [/edit]


11:09 am on Oct 8, 2005 (gmt 0)

10+ Year Member

Hmm, just noticed it myself. I wonder how they generate the titles though, since at least in the case of my site they're short and to the point - which isn't close to reflecting the actual title!


7:32 pm on Oct 8, 2005 (gmt 0)

10+ Year Member

It has been happening on my site for a couple of years. I think it is because my interior page has the same page rank as the index page and is SEO'd for the specific search term


7:59 pm on Oct 8, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

>> It has been happening on my site for a couple of years.

This isn't the second indented result that's being referred to - look at the following result:

Webmasterworld [google.com]


8:05 pm on Oct 8, 2005 (gmt 0)

10+ Year Member

It's not indented results being referred to.

It's this featured right below the normal listing:

Description ...
www.domain.com/ - 403k - 7 Oct 2005 - Cached - Similar pages
Destinations - Tours - Brochure Request - Spa
More results from www.domain.com »

This has to be a paid feature no, or some thing to do with the G sitemaps program? Interesting. I want one!


8:11 pm on Oct 8, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

This is part of some new interface experiments google has put in place this last summer...also the tri-level serps page for multi-definition keywords/phrases..

You don't "get/buy/beg/manipulate" these extra links ... Google pulls this stuff in from your page as an additional set of links "relating" to the primary search from your site ...

It's a great idea...especially if you are number one (where I've only seen it) for this UI technique...

what's next?


9:24 pm on Oct 8, 2005 (gmt 0)

10+ Year Member


After researching it a bit I thing what you are seeing is a potential new User Interface feature that google is playing around with. They are only applying it to the top result to kind of test the waters. And right now no one knows if they are planning on applying it to all of the results or just letting the algorithm choose how it is going to be used. I know a guy that works for Google and he is saying that they think that they are going to let the algorithm choose where it is going to be useful, based on how helpful it might be to the search.

From a Search Engine Optimization perspective it looks like it has to do with sub directories. If you look at those links that you were talking about they are all pointing to sub directories on their site. And that has been consistent with every other one that I have seen. I have always recommended using keyword rich sub folder names and now it looks like that might pay off more than ever.

Here is a couple of paragraphs from Matt about it.

"Google is always trying new things to improve search, including different UI tests. Well, an SEO firm based in New York claimed this was “breaking news” and implied that Google was interspersing ads into natural search results. Nope, not at all–this is yet another algorithmic User Interface test.

So just for completeness: people who know Google well will go “Cool” and move on. Other folks will ask things like “Are queries selected by hand–can my query get in on this? Is money involved?” And the answer is: it’s all algorithmic. The algorithms pick the queries where this could be helpful. Of course money isn’t involved at all. We’re always running experiments to improve Google–sometimes it’s noticeable, and sometimes it’s not. Don’t even get me started on all the ways we’ve tried using ellipese in our snippets to make them more useful."

I hope you found this helpful. Have a great day!


2:32 am on Oct 9, 2005 (gmt 0)

10+ Year Member

I am glad to see others are talking about this. I just found this post. I still think there is something more to this because it is on company listing or specific site names where you see this.. NOT RANDOM SEARCHES! which means there is definately something going on helping some sites more than others. My question is what some sites are doing to get in the groove of this that other sites are not!


8:29 am on Oct 9, 2005 (gmt 0)

10+ Year Member

I can put a few clarifiers on it, at least based on the results for my site (remember this is only how it APPEARS to be to me):

1) It's got nothing to do with paid results - I don't even use AdWords.

2) It has nothing to do with sitemaps - I've never submitted one.

3) The topics it shows seem to have little to do with PRs. In fact one of the result pages is quite a bit lower than others or the main site.

4) It has nothing to do with directory structure - for my site it's mentioning both specific root pages, subdirectories, and even scripts buried in cgi-bin.

5) The titles it generates have to be hand edited. I mean for one of them the words in the title don't even appear on the page (but it's accurate).

Perhaps this is based on one of those open source web directories?


11:09 am on Oct 9, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I would guess the titles are search terms used to find the page. I have a strong suspicion that this is all related keywords type stuff. I.e. people who searched for xyz also searched for abc. and this is perhaps wheere the exit traffic logging comes in... people who found the root via abc also found sub pages via xyz...


10:46 pm on Oct 9, 2005 (gmt 0)

10+ Year Member

this is getting more and more interesting!

I think you may be on to something with
1. DMOZ listings!
2. Keywords used to find the site or the most popular pages of the site in the search engine
3. or could it be hand edited? - I am starting to think hand edited!

If it is keywords and most popular pages then why dont these links come up for every site you type in? Are all of these sites in DMOZ that are having these extra URLS listed?


10:49 pm on Oct 9, 2005 (gmt 0)

10+ Year Member

In the WebmasterWorld Example you can see the following:

WebmasterWorld News and Discussion for the Web Professional
Brett Tabke hosts professional webmaster and search engine promotion discussions.
www.webmasterworld.com/ - Similar pages
AdSense: - Search News: - Active Post List - AdWords:

This makes me feel it is hand/manual edited because why would it not show Yahoo search or the Community Forum. It seems to show AdSense and Adwords links - but those could be the most active pages.. google news, adsense, and adwords...


11:30 pm on Oct 9, 2005 (gmt 0)

10+ Year Member

is on company listing or specific site names where you see this.. NOT RANDOM SEARCHES!

No, it's found on single keyword searches also. My site which is #1 for a 200 million results keyword has this (the keyword isn't the same as the site or company name).

It picks four pages to highlight - 3 are the 3 highest PR pages on the site (linked to from most pages), one is not but is linked to from the home page.

In ALL cases, the page title shown is the exact anchor text used to link to the page from the home page. In other words, it's the anchor text, from the highest PR page, that decides what is shown (at least for me).

To clarify that: one of the 4 pages listed has one lot of anchor text pointing to it from a few hundred thousand internal pages, and a second anchor text phrase from just one page (the home page). It's the second phrase that is chosen, not the one that is most common.


3:28 am on Oct 10, 2005 (gmt 0)

10+ Year Member

Aha, I think you nailed it, can't believe I didn't see it - the titles are indeed anchor text from the main page returned.

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