Additional links under main SERP

how do they do that?

[giggle]

Hi

One of our competitors has a great looking result from Google. When you search for their site, they are in the #1 position, fair enough, then the have underneath their main SERP 4 additional links:

here - blue widgets - special offers - green widgets

How can we get the same?

Thanks

Signed, Jealous

[giggle]

[bump]

Has anyone seen these links? And has anyone any idea how to get them or how do you qualify for them?

Are they something to do with AdSense?

Mick

[edited by: giggle at 5:29 am (utc) on Sep. 23, 2005]

[martinibuster]

They've been around for a month. People say it's given to you if you're an authoritative site...

[giggle]

Interesting, though I'd say that this company was certainly not an authorative site. It's owner is quite well known and vocal (polite) even takes companies to court for having similar sites with his (generic) word/name in their title.

[martinibuster]

I'd say that this company was certainly not an authorative site.

Yeah, I had a feeling you felt that way. I almost posted that I bet you didn't think their site was authoritative. Lucky guess.

It's owner... takes companies to court for having similar sites with his (generic) word/name in their title.

Must have some authority if people are taking the trouble to emulate his site, much more if it's together with a similar (though generic) name.

[martinibuster]

The OP stickied me the serp, and here's what I see that may contribute to their being granted a super listing.

• Four of the top six are cached yesterday, including the site in question. That might (or might not) be a sign that they're considered important enough to spider frequently.

• They have two dmoz listings and four Yahoo listings. That's a fairly good indicator of some authority.

• Their domain was registered in 1996. That's pretty authoritative.

• They have almost 9,000 backlinks. That's pretty authoritative.

• Their website contains around 7,000 pages.

• They are publically listed on CJ.com as a vendor, not an affiliate reselling someone else's product

Thanks for letting me see the Google serp. I agree that they're not mega, and they're certainly not Virgin Airlines mega at that. But it looks to me that they do have some authority. I think most people will agree that a company with the above stats and length of time on the internet has achieved some measure of authority and that plus other factors (traffic and type-ins) may account for their being granted a super listing.

Thanks for posting this question. It's a good question. I am curious about these super listings and would like to know if anyone else has any ideas about what would trigger them.

[tedster]

Here's another thread about the "extended listing' phenomenon:
[webmasterworld.com...]

Also note that a search on [webmaster world] or [webmasterworld] returns such a listing for this place.

[skipfactor]

I've been seeing it on one of my sites:

mom/pop (authority niche IMO)
registered in early '03
PR5, ~1000 pages
One 5-word query is all I've noticed it on
DMOZ & Y!

This 5-word query (2.5 million results) doesn't bring up the targetted page for that phrase under the main (root) listing. Additionally, the root is not directly targetted for this phrase. It appears that the 3 'super' listings are the site's most popular pages, and not, in my opinion, the best matches for the query, but obviously that's not what they're aiming for here.

Anyone else seeing this without trying, directly that is, on homegrown, smaller sites?

[trillianjedi]

One of my small niche sites has just got one of these, but only for it's main single keyword "widgets" - not for "red widgets" etc (but it's #1 ranked for everything related).

1. PR5
2. Circa 20,000 pages
3. DMOZ
4. All outbound links cloaked with a redirect script (much the same as here).
5. Registered '02

More links into it than the nearest competitor by factor of about 2:1. Many of those deep links. No question it's the authority on its topic.

The anchor text has been chosen from my own menu navigation.

Interestingly, one of the links chosen by G is to the site map.

I find the variables in the URL curious:-

http://www.google.com/url?sa=U&start=1&si=1&oi=smap&q=http://www.example.com.html&e=10458

Anyone care to take some guesses?

TJ

[spainly]

My main site has several extra links like that. It is an old authoritative site which has been hit hard by google and now almost unseen in serps.
But the links are there, uhm.