Forum Moderators: Robert Charlton & goodroi
I've been browsing this forum for a while and I think it's the BEST of its kind. Time for my first post!
I'm working on a site which is about learning how to make widgets. I'm having a little trouble deciding which domain name to use. I have a very relevant .net name (ex. makingwidgets.net) and a completely irrelevant .com (ex. verygeneric.com). Is one of the two better in SE results terms?
When I search G for "making widgets" or other similar terms of interest the first .net page is on the 3rd page of the results but looks as good and complete as the .coms on the first page...
Thanks!
From what I can tell there is no difference at all, its just another extension. The only minor difference you may notice is geo location targetting for keywords, obviously a .co.uk would direct search engines a little easier in the right direction.
(Speaking as one who has had her own .org for over ten years, but can't wrest the .com version away from a squatter unless I want to pony up $1500 or more)
My advice is that if you are getting all of your traffic from search engine referrals then it probably doesn't matter which domain you use. However, if you are getting your traffic from word of mouth and repeat visitors, the .com is much more important.
However, I think people would be more likely to click on the .com, if they're torn between the two
However, I think people would be more likely to click on the .com, if they're torn between the two
Google have said they treat all TLDs equally in terms of ranking with the exception of geolocation for ccTLDs which is a seperate issue.
On user behaviour I think it depends on where the user is in the buying cycle.
Before mentally commiting to buy a product a user will search for reference and validation. This gives an .info entry in the SERPS a huge advantage at this point in the cycle.
It is then down to the site itself to persuade the user to convert. ;)
Before mentally commiting to buy a product a user will search for reference and validation. This gives an .info entry in the SERPS a huge advantage at this point in the cycle.
I dunno that that is true. I see the .info domain, and automatically my spidey senses are on edge - Why doesn't this business/site have a .com? Are they that new to the game?
Granted, I'm more suspicious of them than most; being an ISP, we see the huge amounts of spam that come out of these new TLDs - way out of proportion to the .com, .net and .org domains - and so are perhaps not the most unbiased of users. We've actually considered banning them from our servers altogether, at least the email servers. We haven't done it, but it's a temptation.