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What I am proposing is an antithesis thread to Brett's 26 steps to a successful website with google alone.
26 steps to a successful website in 12 months without google.
1.write and distribute articles
2.find as many directories as possible and submit.
3.submit to all search engines you can.
4. press releases(although I have heard the press release is dead)
How about it? Those that say to get over whining about google and improve your site in other ways, promote elsewhere...what are your tips? I challenge you.
I am assuming you mean the free google listing?
That is a difficult one.
A successful website without google would be very difficult if you are looking to make serious money from it.
You could get by with
Word of mouth
We are top on most search engines for generic keywords, but nothing comes close to our google conversions.
This thread will be interesting.
1. Should contain valuable information to the surfer.
2. Should contain a content creation system (user generated content)
3. Should have a number of sticky elements (reasons for the surfer to return tommorrow). Such as Forums, Calculators, news, articles)
4. Should contain significant motivation for people to link to the site.
5. Should appear to be updated daily
6. Should encourage two way interaction with the site. Give the surfer reason to contribute to the site, such as forum, submitting articles, membership systems.
7. Have a revenue system that is as subtle as possible. Your site should not appear as a money machine. This is done by promoting things that are useful to the surfer.
Wen all of the above on-site features are in place,
* Find all the relevant forums and drop your URL.
* Work through your personal network. Moth-to-mouth.
* Press releases might be dead, write a news-letter with nice images and send it off (personally) to webmasters covering the same area as you.
* Have your "club", "member area", "subscriber section" set up from the very beginning. Make sure people register so that you can remind them of your existance. But don't hide any of the substatial content from unregistered visitors. Just make sure the registered ones get extra value.
* Make sure you communicate your domain url in every kind of communication with potential visitors, on- or off-line.
joined:July 8, 2002
Have visible signs with your URL ready in case you're allowed to show it on air. Calling in to a talk show to promote your site is tacky but if it fits well into the topic it can work.
Do your best to see that any celebrity who might be interested in your site is aware of it. I know this is difficult but a single mention of your site in the right place can bring in a lot of traffic. I have seen nice spikes associated with on air mentions.
Develop relationships with journalists who might want to write a feature about the subject of your site. Or you could write one yourself and give it to a lazy journalist who will run it under their byline.
Make sure that everyone in the field in which your site operates is aware of it. A post card mailing can be effective, but remember that direct mail is a brutal business.
For that matter, some -- but not all -- of those steps would still be important even if you weren't hoping for a single referral from any of the search engines.
Possibly ideas on diversifying your web site. Other ways to multiply traffic from the other se's.