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How does Google Define a "Bad Neighborhood"?

How do you know you're linking one and what can you do about it?

         

MikeNoLastName

12:45 am on May 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What if your website business model is based on selling advertising links/traffic to websites of related topics and a suspected "bad neighborhood" advertiser wishes to buy advertising?

You can't turn them down for no reason, or even a vague reason such as Google uses (unless you have as much money as G), or they can sue you for discrimination.
How can you officially identify them and what can you do to pass advertising traffic which they paid for to them, but not be penalized by G for linking them?

vincevincevince

9:27 am on May 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You can link in indirect ways. Perhaps the very easiest is to use a javascript function for your link.


<script>
function goto(url){top.location=url};
</script>

<a href="#" onClick="javascript:goto('http://www.badneighbourhood.foo')">Bad Neighbourhood</a>

Or similar. The very direct javascript links can be followed. But such as that can't, so far as I know.

And, under English law, AFAIK, when someone wants to buy something advertised on your site (e.g. a link) it is an invitation to treat, i.e. they are offering / proposing that they buy it. You don't have to sell anything to them unless you confirm that you want to, and you don't have to provide any reason for rejection. You might want to check the law in your own country.

birdstuff

1:25 pm on May 27, 2005 (gmt 0)

10+ Year Member



I reject paid submissions to my various niche directories all the time. I have people submitting sites that use hidden links and all kinds of crazy stuff on their sites. My terms for submission state several reasons why I might reject a site, and the last line says I reserve the right to refuse any site for any reason or no reason at all.

The submission fee is clearly described as an evaluation fee, and if I evaluate their site and see that it obviously doesn't meet the submission guidelines (which are explicit), the site doesn't get listed and there are no refunds.

If it's a gray area where the site doesn't really conflict with the guidelines but I don't like the site for some other reason (or just feel uneasy about it), I cite the "refuse any site for any reason" line and refund the submission fee.

I haven't had any problems in over 4 years of doing business this way and I don't expect to. They're my sites, and I can link out to a site or not at my sole discretion.

MikeNoLastName

7:40 pm on May 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well one doesn't really want to reject "good" business if they can help it. Are there any clear signs to tell if they truly ARE considered "bad neighborhoods" versus say, just a brand new site with no PR yet? The later are often the most likely to be buying advertising to begin with. How do we really KNOW what G considers bad versus marginal? And is a single or couple "bad" links, who don't even link back, really going to bring down an entire site?

Natashka

12:46 am on May 28, 2005 (gmt 0)

10+ Year Member



I'm wondering the same thing... many sites with high PR are just bunch of rubbish that I personally wouldn't come close 10 miles. Yet, those are doing perfectly fine, got thousands of pages indexed. While innocent looking sites show PR0 and 1-2 pages indexed...

How can I tell who's good and who's bad from weird Google's point of view, as my own personal judgement obviously don't count in this case.

BillyS

12:48 am on May 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm interested in a good answer on this one too. I use the toolbar. If PR is 0 or gray, then stay away.

grandpa

12:56 am on May 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



If PR is 0 or gray, then stay away.

So, if I have a page with a PR 4 or 5, and decide that the page really, really, really would benefit from a name change, and I execute that change using a 301 redirect, you'll avoid me for the temporary duration of a Gray Bar or 0 PR?

No wonder my link requests have dropped off in the last two weeks... people must think I'm either shady or terrible at SEO with half a dozen very prominent 0 PR pages.

The point is that there are valid reasons for those conditions.

BTW, birdstuff is spot on. Set your Terms and Conditions and make them visible. You should have every right to reject any offer.

Natashka

2:22 am on May 28, 2005 (gmt 0)

10+ Year Member



But maybe the site is just new? tPR doesn't update very often. Though to be on the safe side, yes, maybe better to avoid.

The hard part is vice versa: when a page is displaying good PR, but is considered 'bad'. For example, one of my sites has PR5, if you check it in Google, 208 pages are indexed, lot of backlinks, the page is in dmoz, Yahoo directory etc.. Nevertheless, Google penalizes me for smth. I don't show up anywhere in Google serps.

I have no idea what I am being penalized for, maybe for linking to somebody 'bad', maybe it's still sandbox effect (site is 8 month old) but anyway, that's not important now.

My point is: you'll never tell just by looking at my site that it's a "non-grata" in Google! Everything looks fine: PR5 for entrance page, PR4 and PR3 for all inner pages, but if you link to me you may get in trouble!