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"We'll expect more traffic flow overall in movie names," said Marissa Mayer, Google's director of consumer Web products. She said increased inventory will increase bidding. "We're basically creating a new market for AdWords."
If entertainment marketers do decide to up their bidding, it may be a defensive -- rather than an offensive -- move. One agency exec with concerns is Ian Schafer, president of Deep Focus, whose clients include MGM and Moviefone. Schafer noted the movie search results push organic listings further down the page. These listings include official movie sites, which he believes are often what searchers are after anyway.
there ya have it, right from the horse's mouth.
No, none at all. Not even sure what it means, I have a clue, but I don't really want to know. But I am sure of one thing. Google has too many services in Beta. Froogle has been in Beta for nearly a year and a half, the results are horrible. There are several other services which do not seem up to par.
I am glad they are innovative, Google is my primary SE.
I know of no other place that puts all this together in one spot - not even the major print newspapers.
Too many betas in the fire? Well, Google just might be lining up their ducks for final release in a timely fashion - to help them stay on top of the news cycles when MS, Y! etc make bigger waves. At least Google calls them a beta - not so with other companies in many cases.