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I'm not interested in offering a deal to the owner of the registered domain name for a number of reasons. End of story.
To achieve the desired goal, I will need to consider other less generic options - for example, instead of domain.com, I'll look at keyworddomain.com, etc.
What is your opinion of the logic of a surfer (if there is any logic ;) ) to try to use the address bar and type in these options:
Alternatively, I could register all options.
I also find it sticks better that way.
Have no stats to back this up however.
Personally I'd go for one of two options - a unique but related 'short name' - like a rhyme or something from your original option. Or the domainkeyword.com style of name, because it promotes your domain first, and the keyword is secondary.
I would get away from the generic name if this is to be a full featured site. If it is ecomm or something built strickly for se purposes then that's ok. If it is a full content site, then go for branding away from the generic keyword. eg: skip searchengine.com and go for the easy to remember google.com that has huge branding potential)
We've got to stick to the generic part in the domain - it's what the product is about. It's not a commercial site in the sense of ecommerce - it's an educational site and the name must reflect the particular aspect of courseware, which is a generic part of the name.
The only thing that is important is that the people to which it is aimed find it easy to type it into the address bar. Hypens will only complicate matters.
If it's in the search engines, then great, if not, it's not a big issue.
This is all useful stuff, thanks.