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Domain parking pay per click (low) revenue shock

Just how small is a domain ower's piece of the PPC pie?



9:44 pm on Mar 13, 2006 (gmt 0)

10+ Year Member

I have a fantastic domain name with type-in traffic. I have managed to get my keyword for this domain authorised by Sedo. This keyword is hot - its adwords bid price is in the $25 - $40 dollar range. It has hundreds of advertisers vying for it on google search. So, I parked my domain and waited for a click. I got one and Sedo paid out just 0.10 Euros for this click. I am shocked! Shocked! Appalled.


10:41 pm on Mar 13, 2006 (gmt 0)

WebmasterWorld Administrator webwork is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

That's the beauty of domain names: If you aren't happy with the revenue or revenue share you just repoint the domain's DNS.

Test, test, test. Just like AdSense and SEO.


10:57 pm on Mar 13, 2006 (gmt 0)

10+ Year Member

Maybe it would help if peeps could let me know what kind of click values they are getting. Maybe i have unrealistic expectations - but surely 0.10 euros is a bit low for such a choice keyword.


12:12 am on Mar 14, 2006 (gmt 0)

WebmasterWorld Administrator webwork is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

If the formulas for a payout were as simple as "get click, get max pay" their system would be broken from the start.

Payout variables may/should include location of IP address of the click, actual bids for domain parking (versus Adwords bidding), whether bidders are able to target specific "high filter power" domains versus run of the mill domains (run of the mill domain parking clicks would likely pay far less than domain parking clicks that could be targeted to specific quality domains), and a plethora of other variables.

Did you run the issue past Sedo?

What did their employees say?

I've seen some nice click payouts, however I don't use Sedo, so I can't speak to their limits. I believe I've read about higher 1-click payouts. What I've been reading is that there is a level of dissatisfaction in the domain community with a fixed payout formula that Sedo "reportedlY" applies. Don't know if it's true - or has been true - that they paid a fixed max amount (.10) but I believe I also recently read that Sedo may be addressing this issue.

High PPC clicks don't come by the minute unless you happen to own Mortgage.tld, CreditCard.tld, Loan.tld or the like. I'm certain that even in those cases the clicks are filtered cour variables such as country of origin, IP address . . . and the type of car you drive. :)

[edited by: Webwork at 12:17 am (utc) on Mar. 14, 2006]


12:17 am on Mar 14, 2006 (gmt 0)

10+ Year Member

Despite the fact that you had a click, you are assuming that
1) your visitor clicked on ad #1
2) that their click was for your keyword. It is possible that they entered their own term in the search box and clicked on one of those results.

Sedo's reputation is for bringing in big money sales, not PPC. I agree with Webwork that you should try out different parking services and see which works best for your domain. Some categories do well with one parking service, while other categories will do very poorly with the same provider.


11:07 am on Mar 15, 2006 (gmt 0)

5+ Year Member

I've done a lot of testing with different ppc providers and Sedo has worked pretty well for me. Among the things I've learned though is that Overture and Adsense bid prices aren't reliable indicators of what kind of ppc you'll get at a parking company. The only way to know is to test. Its more work but if it were so easy we'd all be millionaires by now. Who knows probably a few people in this forum already are ; )


2:43 pm on Mar 15, 2006 (gmt 0)

10+ Year Member

"fixed payout formula that Sedo "reportedlY" applies"

Maybe Sedo has a fixed payout formula now. Does anyone know anything about this?


2:48 pm on Mar 15, 2006 (gmt 0)

WebmasterWorld Administrator webwork is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Hermes - please ask Sedo and report back what they authoritatively say on the subject.

My comment about fixed payment is simply gleaned from statements made in other forums I participate in or monitor routinely.

Please - ask Sedo, so we can put this to rest.

My advice: Ask very specific questions and ask follow-up questions if the answers "waffle".

Then let us know what you learn.



7:52 pm on Mar 15, 2006 (gmt 0)

5+ Year Member

Hermes- be careful with sedo.

I had a couple of sites 'high paying keyword domains' that Sedo eventually shut down, not because they suspected 'click fraud' - which it wasn't at all - they cancelled my account because not enough of the traffic was 'converting' for advertisers.


8:07 pm on Mar 15, 2006 (gmt 0)

10+ Year Member

I will get onto sedo. I am trying to get into Traffic Valet now but have not heard anything back. Which is bit worrying cause been a fair few days since i applied now.

I have heard about peeps having their sedo accounts shut cause not converting enough for advertisers. This perplexes me cause if google is happy - sedo should be happy. Presumably sedo gets the conversion info off google - google of course feeding sedo with ads. With adsense they have smart pricing to take into account non-converting - if u r not converting so well as an adsense user u are NOT thrown out of the program but just given less per click. Which i guess is fair enough. I dont know why sedo dont have the same kind of thing.


9:24 am on Mar 22, 2006 (gmt 0)

10+ Year Member

Hi there,
Just came across this today. We don't have fixed payments and the amount we pay per click depends on a lot of things, including:
- the placement of the ad on the page
- where the traffic comes from
- if the visitors used the websearch or related links function to search something other than the keyword
- the keyword used

The overture tool is a good guideline for click prices, but it is, only a guideline. Also, as Sedo's advertising provider is not currently Overture, the results are not the same.

[edited by: Webwork at 1:52 pm (utc) on Mar. 22, 2006]
[edit reason] Charter [webmasterworld.com] [/edit]


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