It will be a information site which will eventuially start selling products in around 6 months.
cheers
.ORG was created in 1984 as one of the Internet's original top-level domains (TLDs) and was designated as "open" and "unrestricted," meaning that anyone can register a .ORG site, but it primarily is used by noncommercial entities around the world, including nonprofit and nongovernmental organizations, philanthropies, charities, religious organizations, educational and cultural institutions, arts organizations, sports clubs, and others. Today, .ORG is a recognized brand that includes the Internet's most trusted Web sites, sites that also are known for providing valuable information. (emphasis added)
IMHO it's a matter of focus. Non-profit is not the same as non-income producing. If you're going to use an .Org domain then build something of real material value to the user/visitor.
It's an interesting fact that revenue often flows from a focus not on producing income but on producing value.
but it primarily is used by noncommercial entities around the world
I bet that would be untrue if an actual audit of some sort were performed. I'd bet there are more .orgs regged for commercial reasons.
I have two websites, both are similar subjects and both are .org. One is strictly informational and the second one is our group pertaining to the first one, that provides a free service.
My e-commerce site I'm developing is .com. Then again, I do have a registered company name... so .com is appropriate.