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Am I right in assumung that there is a way to set it up so that I wouldn't have to get involved in the webcast technology - all I would have to do is link to the webcast page?
Any thoughts are appreciated.
It really isn't all that involved. You can get streaming software from Microsoft (netshow net server) or from RealAudio. There are many minor players too like Vivo.
The real trouble isn't the software, it will be having a server to deal with the traffic load. Nothing beats a server up faster than streaming video. The bandwidth it takes can be a real shock. Not uncommon for even small sites to chew through 4-10 gig a day without blinking.