Forum Moderators: phranque

Message Too Old, No Replies

Not having unique IP is critical for SE rankings

Truth or myth?

         

silverbytes

7:32 pm on Mar 23, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hello,

I'm seriously worried about that if is true.
My sites are ranking badly months ago, particularily from Florida shake. I think having a .com would help (there was regional domains before).
Now I moved to .com 2 months ago domains and noticed that didn't help much, in the meantime my hosting provider became another firm due to an aliance.

I discovered that my site now doesnt have a unique IP
and having one for each site is quite expensive to me.

So please read what [snip] says and tell me if it's true and I MUST buy a unique IP for each hosted domain.

[snip]:

Reason #9: Your Web page does not have unique IP address.

Does your Web site has a unique IP address? If not, your Web site is running the risk of getting banned from the search engines.

Human beings use domain names like yahoo.com, but network computers use IP addresses, which are numeric addresses written as four numbers, separated by periods.

Every domain name translates to a so-called IP address. For example, yahoo.com is translated to "64.58.76.225". Just enter "http://64.58.76.225/" in your Web browser and you'll go to www.yahoo.com.

Many Web hosting services don't give out unique IP addresses to their customers to save money. They assign the same IP address to multiple domain names. This means that several hundred Web sites could all be using the same IP address as your site does.

There are 3 reasons why you need a unique IP address:

If you're sharing an IP address with 50 other sites, you're trusting them not to over-submit or spam the search engines. When a search engine blocks an IP address, all the sites that are sharing that IP address are blocked. You could wind up being banned from the search engine.

If the server or the search engine spider software is misconfigured, the search engine spider may end up obtaining a Web page from another domain with the same IP address. This may mean that the other Web site gets indexed instead of yours, or your Web site will be found for the keywords which are applicable to the other site.

Rumor has it that having your own unique IP address may help your search engine ranking.
So when you select a Web hosting service, make sure that your domain name has a unique IP address, even if it means that you have to pay a bit more for your hosting.

[edited by: pageoneresults at 7:52 pm (utc) on Mar. 23, 2004]
[edit reason] Removed Specifics [/edit]

st0n3y

7:36 pm on Mar 23, 2004 (gmt 0)

10+ Year Member



I would have to consider that more of a myth. Sure, sharing an IP address with spammers can get you in trouble, but simply sharing an IP address should not effect how the search engines view your site. I would venture so much to think that seach engines will have to move completely away from devaluing sites that share IP address with spammers if sharing IP addresses becomes increasingly popular among web hots. As an ethical matter, I don't see how SEs can penalize one site because another site on the same IP spams.

DaveAtIFG

10:00 pm on Mar 23, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Here are a couple of threads that discuss this in detail:
[webmasterworld.com...]
[webmasterworld.com...]

silverbytes, the article you're quoting from sounds as if it wasn't written recently. From what I've seen in the past year or so, virtual hosting no longer seems to be a leading source of SE related problems. I suspect the SEs are more conscientious about using (or banning!) specific domains and rarely punish an IP.

kevinpate

11:28 pm on Mar 23, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My favorite non-profit org site has been on one shared IP or another since going live about 7 years back.

Although life is never all roses, I can't think of any problem over the years which either I or my predecessors could attribute to the shared IP.

moltar

12:05 am on Mar 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I am pretty sure it's a myth. SE should not care about sharing IPs.

ARIN got strict about assigning extra IPs. You need to prove that you need an extra one. If you tell ARIN that you need it just for a hosting account, they will deny you. ARIN insists on use of virtual hosts.

I know that a person cannot apply for just one IP, but I am speaking from hosting provider's point of view. Sooner or later no hosting provider will include a "dedicated IP" with a shared hosting account.

Good reasons are: running a web site that requires SSL, DNS servers.

bakedjake

3:59 am on Mar 24, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



A favorite question of mine! Let's turn this around:

Why wouldn't you want a unique IP?

I can't think of a single reason that you wouldn't want a unique IP. Any decent host nowadays gives this to you automatically anyways.

Everyone shrugs off the SSL argument: I don't need SSL. Well, guess what - if your business is successful, you will need it at some point. And the move from your "shared" IP to a static IP for SSL is going to be a big enough pain in the ass that you would have wished that you had gotten that static IP in the first place.

Get the static IP.

Another view: Remember that SEs use hundreds of criteria to rank pages. If that static IP gave you .00000001% of an advantage, is it worth it? What about .001%? What about 1%?

If I was a search engine (tm), a named-based virtualhosted site would be worth some points in a spam scoring system.

phantombookman

8:45 am on Mar 24, 2004 (gmt 0)

10+ Year Member



Hi
I am no expert but have had personal experience of this. I had 3 sites, 1 unique IP the other 2 shared an IP.
The unique site was spidered beautifully but I spent a year messing about with the other 2 sites. Google etc would only show the homepage.
Eventually I moved them over (thanks to advice received here) to seperate IP's and hosting and within 2 weeks they were all over Google!

My advice (for what it is worth) is independently host each site if you want to be sure, I wasted huge amounts of time with this.
Regards
Rod

operafan

8:59 am on Mar 24, 2004 (gmt 0)

10+ Year Member



Dont forget the links :)

DoppyNL

10:01 am on Mar 24, 2004 (gmt 0)

10+ Year Member



I can't think of a single reason that you wouldn't want a unique IP. Any decent host nowadays gives this to you automatically anyways.

They don't! Since there is a shortage of ip's, you don't get one as fast as you would think!
It's virtually impossible to give each site his own IP at the moment! There wouldn't be enough IP's available!

Everyone shrugs off the SSL argument: I don't need SSL. Well, guess what - if your business is successful, you will need it at some point. And the move from your "shared" IP to a static IP for SSL is going to be a big enough pain in the ass that you would have wished that you had gotten that static IP in the first place.

because you may need an IP in the future doesn't mean it will be dificult to switch!
When you want to switch IP's in the future, you simply add the IP to the server config (so it responds to it).
Then update your dns-settings.
Nobody would even notice!
The reason thay you may need it in the future is in this case not that good...


Another view: Remember that SEs use hundreds of criteria to rank pages. If that static IP gave you .00000001% of an advantage, is it worth it? What about .001%? What about 1%?

so true! But is it an advantage?




But since more and more hosts are using virtual hosting on the same IP, search engine's will more and more adapt to that!
They too know that if 100 site's are on the same IP it doesn't mean they are all owned by the same person.
I'm sure they issue a domain-ban way before a IP-ban!

silverbytes

4:36 pm on Mar 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



[qoute]
joined-Apr 8, 2003
posts:792
msg #:6 3:59 am on Mar 24, 2004 (utc 0)
A favorite question of mine! Let's turn this around:
Why wouldn't you want a unique IP?

[/qoute]

Because they charge you extra for that service. Of course I prefer to have unique IP, but is more expensive to pass all my sites to unique IP each.

So if it's not necessay I will not do it.
However I've heard advantages (like the user that says the spiders loved his unique IP site)

What do you say?

silverbytes

4:38 pm on Mar 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My favorite non-profit org site has been on one shared IP or another since going live about 7 years back.
Although life is never all roses, I can't think of any problem over the years which either I or my predecessors could attribute to the shared IP.

Mine was some years too, but that doesn't mean that having unique IP wouldn't help... I had bad times with it one time penalized (not sure why.. maybe for other site sharing same IP behaviour?)

DoppyNL

8:42 am on Mar 25, 2004 (gmt 0)

10+ Year Member



Good reason to have your own IP on a shared server is:
---
Crawlers look at the IP to determine the waiting time between requests. So if there are 100 site's on a single IP, you're site is effectivly waiting to get indexed because other site's get indexed....
So it might be usefull when there are other big site's on the same server. When they are all small site's it shouldn't be a big difference. But most of the time you don't even know what else is on the server :).
---

I once read somewhere that Google `backs off` when your site has a slow response time and increases the delay between requests when that happens or even decides to come back later!; effectivly reducing the server load at that time.
A feature all mayor crawlers should have in my opinion...

For big site's it's probably not a problem to pay for the unique IP, it would cost me 15 euro's a year per IP. For smaller site's that can be quite a big chunk in the total hosting fee.


Would there be other advantages of having a unique IP other then with search engine's?

keyplyr

10:06 am on Mar 25, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I have a site sharing IP with almost 1K other sites. Server response time is very fast. Google, MSN, IBM, Yahoo, Wisenut, et all crawl almost every day getting hundreds of webpages. I enjoy very high ranking in SERPs. So I disagree with all the negative opinions about shared IPs.