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I have a larger client that needs a bit more grunt and space but doesn't have the budget (or need) for their own server.
My hosting company has offered me an "advanced package" which includes an individual IP address for this client on a shared server. I have no problem with that.
Wehn I outline this offer to the client I am afraid he might ask me "What's the advantage of having your own IP address", and quite frankly I haven't a clue.
Would those of you more knowledgable than I, help me out with a good answer so I don't look a clutz?
What's the advantage of having your own IP address?I can suggest three advantages:
The W3C upgraded the HTML 1.0 spec to 1.1 a few years ago. The upgrade included a provision for virtual hosting. Browsers, servers, and spiders all needed to upgrade to support it. Hence, there was a transition period when virtual hosting was "controversial," with some having generally good experiences and while others lost traffic and SE rankings, etc.
Simplified configuration for the hosting company
Most hosts occasionally reconfigure their boxes as their business grows and changes. This is supposed to be transparent to web site visitors but often is not. Virtual hosting is a much more complex configuration for a host to maintain and is more error prone during these changes. One of the more common reasons for a virtually hosted site to be down is a misconfiguration of virtual hosting parameters.
Eliminates the possibility of SE bans due to the actions of another virtual account sharing the same IP
Rumors still abound that SEs may ban an IP (not simply a domain name) for major infractions. Personally, I don't believe that's correct presently, but do you want your client to test the validity of those rumors?
May avoid future problems
In the past, a dedicated IP was cheap insurance against virtual hosting configuration problems. The expanded IP numbering system, IPV6, will be deployed soon. It may create some issues with virtual hosting or virtual hosting configurations. A dedicated IP will probably avoid most of these.