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I was just getting the "wack a mole" routine down pat with pop ups.
Basically they slide from off the screen onto the center of the screen and cover the content you are trying to read!
I think he is talking about the flash-animation-type ads that pop-up in a cartoon-style while you are in the middle of reading an article or browsing a site. Not the pop-ups that appear in a "window." You have to search around for some small X or "close box" in order to close it.
Msgraph is a moderator ...we'll flog him later. (Actually, ms knows that the shoshkeles page has been referenced before by, ummmm, me.)
These ads are often more like huge banners, going to FULL size when the page opens, not exactly like the shoshkeles, they tend to be more animated.
Even as the Interactive Advertising Bureau concedes that the standard online banner works, it is recommending that advertisers move away from the format in favor of four large-size ads that are more intrusive and noticable on a Web page.
I think toolman hit a 728x90 "leader board"
728 x 90 pixel "leader board," which runs across the top of a page like a giant banner
The 728 x 90 pixel ads, pioneered by CNET Networks, are large horizontal executions that fill the entire Web page below the masthead.
(BRB, I'm going to buy stock in an ad-blocker software company.)
AOL, MSN, Yahoo!, CNET Networks Inc., The Excite Network, Internet Press Association, iVillage, CBS Marketwatch, New York Times Digital, Univision Online, The Wall Street Journal Online, and Washingtonpost.Newsweek Interactive, have already agreed to offer the new unit and Universal Ad Package which is intended to make online advertising as simple to plan and implement as TV or print, increasing the efficiency for online media buying. Once adopted, the Universal Ad Package will allow advertisers to reach the majority of each publisher’s audience with one set of creative ad formats. The American Association of Advertising Agencies (AAAA) is supporting this set of ad formats.
Mozilla still renders too slow on complex pages
(even in the pheonix flavor) But I think Opera 7
is pretty darn impressive and about the only
thing I can tolerate instead of IE these days.
If it can stop sliding ads it will really take off!
Ditto here. I ran into these lately and it was like the site was purposely trying to tick me off. Their content and page became totally worthless and I hit the back button.
It is the advertising equivalent of shooting yourself in the head. Any traffic gained from the trickery is junk traffic that is meaningless.
Even so, I expect they will be around for awhile. I'm a realist.
Thanks for the example. I had not seen those "drive by" type ads until just now. Now those are really annoying. The other examples shown by rcjordan and others are equally intrusive. Making you hunt for the close box button is just plain arrogant.
Why oh why do webmasters feel that they have to be "in your face" in order to get the advertising message across? Quick solution: close the window you are in, open a new window and find another site to get the info you are after!
I'm sympathetic to the problem of web sites that depend on advertising to pay their way. Declining CPM rates and poor click-throughs are pushing them to search for more effective ads. When TV advertisers were faced with the dual threat of remote-thumbing channel-switchers and ad-skipping VCR-owners, one step that many took was to try to make their ads more interesting. Striking visuals and/or great humor/content could actually keep people watching the ads. Not only do the advertisers keep the eyeballs, they avoid annoying the viewer. This would be a good lesson for online advertisers...
I make it a point to never under any conditions purchase from any company that uses these types of advertisements. You want my business, put up an ad which informs me rationally about your product. Explain why I want to spend my hard-earned cash on your stuff.
I am also considering uninstalling Flash. I have Moz set to cycle animated gifs just once. With Flash ads I can't make them stop. My solution is to click the close button on the entire window.
"I shall never, never, never buy a product from a company that uses pop up ads on the web."