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What are your larger ads earning?

skyscraper ads



2:56 am on Dec 7, 2002 (gmt 0)

10+ Year Member

I am curious what types of cpms different sites out there are getting for larger ads from ad networks displayed on their sites? Im not talking about pop-ups or pop-unders just skyscraper type ads or larger any ctr numbers on large ads would be helpful too.


4:34 am on Dec 7, 2002 (gmt 0)

10+ Year Member

hey there,

FastClick currently supports 120x600 skyscrapers and has the following rates:

CPM $0.50-$1.00
CPC $0.10-$0.35

The CTR varied from 0.44% to 3%.

The publisher's payout is 65%.

Hope this helps.


12:13 am on Dec 9, 2002 (gmt 0)

10+ Year Member

Hey Art
Very helpful as things trend away from pop-ups and pop-unders I believe we will see an increase in the number of larger ads placed out there. When you consider pop-up killers sometimes killing up to half the paid pop-ups the onsite ads are getting more competitive from a publishers standpoint. Thanks for the info


12:41 am on Dec 9, 2002 (gmt 0)

10+ Year Member

Hello cpmguy,

I think Pop-Ups are here for a long stay... very very long stay.

What does everybody think?


1:45 am on Dec 9, 2002 (gmt 0)

I think Pop-Ups are here for a long stay... very very long stay.

Maybe, but the longer they're around and the more they're used, the more incentive ISPs and software manufacturers will have to combat them--if only to gain a competitive edge in the marketplace. Earthlink is already offering a popup killer to its subscribers, and Norton Internet Security 2003 includes an adblocker that (according to the Symantec Web site) "now stops even more banner ads, pop-up windows, pop-under windows, and other Web distractions."

I suspect that, over time, popups and other intrusive forms of advertising will be productive only for advertisers who are targeting unsophisticated users--i.e., the kinds of people who don't even use antivirus software. If those people are your target market, maybe a popup ad will become the perfect advertising format. ("If you can see this ad, you need Norton Internet Security.") But for advertisers who want to reach a more educated or sophisticated audience, pop-ups are likely to become less productive (and maybe even a waste of money because they reach the wrong audience).


4:01 pm on Dec 9, 2002 (gmt 0)

Yeah, popup ads are a good way to piss off your customers, at least those with brains.


4:05 pm on Dec 9, 2002 (gmt 0)

10+ Year Member

Popups work. Me thinks.

We get a substantial amount of money from our exit traffic redirecting via popups. You'd be surprised how well they work. People complain, but click.

But maybe this pertains only to the adult industry...


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