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Selling on eBay: The Good and The Bad

Recommendations for selling ad space on eBay

1:48 am on Dec 7, 2002 (gmt 0)

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joined:Nov 29, 2002
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Its no secret - eBay sells everything. Advertising space is one of the products. (You know that as well).

I've been considering selling my ad space for a few months now, but I still have unclear vision of how to actually go around the direct unethical and dishonest competition - those guys who try to sell millions of banner impressions, $200 grand account on PPC search engines for 15 bucks.

See, the problem is - if a potential buyer sees an ad like that for 15 bucks and then looks at mine, say, for 80 bucks and much less impressions, then how would someone like me (and all of you - I know most of you are the owners of serious online projects and I respect that) ever sell anything through the system?

I bet most of us would not afford (or simply agree) to seel its space lower that $1 CPM (for example). Thus it makes it almost impossible to attract someone to our sites if there are tons of million-impression offers, which are all fraud in reality.

So, basically, I'm here to raise the following questions:

(1) If you have ever sold advertising through eBay, please tell us about your experience on selling and how the service worked out for you and your web site? Were you satisfied? And if you've never conducted such business at eBay - tell us if there is a specific reason for not doing that?

(2) How would you convince the buyer to go with your offer rather than with a much attractive ones (most of which are fraud in reality). Are there any tips on what you would tell the buyers? What did you do (or didn't do) to be able to sell your offer?

ANY COMMENTS WILL BE GREATLY APPRECIATED. I am personally very interested to hear what you have to say about this.


7:11 pm on Dec 9, 2002 (gmt 0)

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I'm not sure ebay is the best place to sell web advertising.

You could almost certainly command a higher CPM by contacting other websites in your niche. It's all about targeted traffic, and the ads will be more valuable to them.

7:18 am on Dec 10, 2002 (gmt 0)

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joined:Nov 18, 2002
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I've sold ads on ebay and have had mixed results.

1) Many of the people buying ads are MLMs
2) Bidders are more likely to bid on 1,000 impressions for $1.00 than for 10,000 impressions for $9.00, and even less likely to bid on 100,000 imp. for $80.00. This is bad news for the seller as ebay and paypal fees quickly eat into your margins.
3) Your ebay rating, of course, plays a big role in your ability to sell ads.
4) Many sellers of ad space on ebay are "lotto" or "get paid to read email" type of services selling excess inventory. If you have a good site with good content that will put you ahead of them.
5) Unfortunately I don't think I've seen anybody sell inventory on ebay for more than $.80 CPM.

Any other questions I'd love to hear them!


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