Forum Moderators: skibum
I think the ratio 8/100 is not bad (?), but my feeling is the 20K to 100 figure is very low.
Now, is there anything I can do to raise that figure, or is this the "you can drag a horse to the water, but can't make it drink" problem? Or are my visitors not focused enough? If that's the case, I don't think I can change much, because I've positioned the site as an IT-background info site--sort of an ezine--and this is attracting the 20K people.
Should I start a new site entirely focused on buying books? I really don't know... I've searched the site for "clickthrough" but I didn't find much that I could use.
Currently, the landing page at Amazon (for your clickthroughs) starts with
You clicked on this item...
and
You may also be interested in these items...
which distracts the visitor from buying the originally referred book.
With the above code the clickthrough lands directly on the items page.
I think I wasn't clear about what I meant. I am perfectly happy with the number of people who actually buy from the moment they land on amazon.
I'm not very happy with the number of people who actually click on the amazon button on my pages!
And, BTW, amazon now offers a direct Quick-Link link :) --I've tried it and you are directed to the buying-through-a-Quick-link immediately. Customers who have switched that one off, can see the usual page.
More effective are text links. Something along the lines of: "If your goal is to achieve success at Widgetry, or improve lagging skills, you'll find no better guide than Widgetry for Dummies [wigetryfordummies.com]."
Better still would be a separate, well optimized page devoted to Widgetry, providing a short review of the book and links to purchase. Successful affiliates employ this sort of targeted approach. Its much more work, but far more effective.
Better still would be a separate, well optimized page devoted to Widgetry, providing a short review of the book and links to purchase. Successful affiliates employ this sort of targeted approach. Its much more work, but far more effective.
I review the book and halfway the page--right after the summary, which comes first--I put a button for buying, then another button at the end of the review and recommendation.
What you're saying is, that I shouldn't actually review the book but review the subject the book is about and then recommend the book for buying?
What I do is start with a title in H3 tags. Then write out all the details about widgets. At the bottom, or off to the right hand side, I create a box entitled, "For More Information About Widgets", and the Amazon links underneath it.
People search the web because they want information about a subject. If they really want to know more, they can follow the links and buy a book.
Your site is promoting the book, rather than the subject matter. People don't start off by wanting a book. Instead, they start off wanting to learn about a subject. Buying a book is something they do as a result of wanting to learn.
So when they visit your site, all they see is a page about a book. What they want is to learn about widgets. THat's why they don't click on your Amazon link. Their first goal is to learn about widgets. Since you don't satisfy this, they move on elsewhere.
So when they visit your site, all they see is a page about a book. What they want is to learn about widgets. THat's why they don't click on your Amazon link. Their first goal is to learn about widgets. Since you don't satisfy this, they move on elsewhere.
Well, I've only yesterday posted a rather lengthy tutorial on Photoshop--a workshop on Photoshop so to speak :) -- and now we'll see what difference it will make. I did, however, include the links in the text. Instead of putting links at one side, I write something like "Optimizing your graphics for the web is easy, certainly with the book "yabbayabba" written by xyz. The title of the book is a link to amazon.
I'm really curious if this will drive more people to amazon, and I can compare because I've tried almost every variation...
