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How legal is this? I find it highly disturbing that someone is using my company's brand to promote a competitive product.
I'm looking forward to your input on this situation.
[edited by: NFFC at 10:27 am (utc) on Nov. 5, 2002]
[edit reason] Specifics removed [/edit]
I believe that bidding on brand names is an infringement on copyright issues (perhaps someone else can confirm this?).
It would obviously be a problem for them to do a blanket ban on brand names (such as "Viagra", "Ford" "Sony" etc.) but this particular case obviously infringes their rules as the link is to a site that doesn't sell the particular product that they claim to, merely something similar.
This could obviously cause further problems for the people selling eg generic sildenafil citrate rather than branded Viagra itself.
But you should be able to prevent your competitor using AdWords for your branded product as they are obviously "passing themselves off" as providing a service that they don't.
I reckon, anyway.