Forum Moderators: skibum
"The companies are seeking a short-term preliminary injunction against Gator, preventing it from delivering ads keyed to their sites. It is also seeking a permanent injunction against the company and monetary damages for any advertising dollars made from their Web pages."
Should be an interesting case, personally I hope they [publishers] win.
[edited by: rcjordan at 9:46 pm (utc) on June 27, 2002]
Richard Lowe
Hey Richard, you seem to have the ability to make your opinion extremely clear....
:)
A program that sucks up your passwords, spies on you, steals from other affiliates, hijacks banner ad real estate, and launches pop-ups ads at you when you visit a site telling of deals on other sites. Scumware sounds to good for this software.
So do you <I>really</I> dislike them, or do I detect a spot of jealousy?
[Note for the record I loathe them and *all* pop up merchants - the Cancer of the Internet, almost literally]
The number of people who have had problems with that piece of scum (nice word chosen at last minute) software and the residue it leaves behind AFTER uninstalling makes it one of the worst offenders in the "not to be downloaded" section.
The internet would be a better place without low life scum companies like Gator
All in my Opinion of course ;)
Dazz
I think Gator would be less offensive if they made it easier to delete the offending files from an infected system. Many people that have Gator installed didn't want it, they just didn't read the installation options of whatever scumware they were installing. Or they clicked the wrong button on that pop-up ad. An application that removes Gator from a system would probably go over quite well...
DG
OOPS! Publishers will use the technology to hijack each others sites, but when it comes back around to bite them, its time to sue?
......" "This flies in the face of the very nature of the Windows operating system, and is ridiculous," he said."
.........anybody should be allowed to hijack the functions of your computer?
Gator has been selling such advertising for more than a year and has accumulated several top-tier advertisers including Target.com
Sounds like someone made a bad decision.
An application that removes Gator from a system would probably go over quite well...
Adaware removes Gator, Ezula, and other infestations...
DG
Gator and the like provide a cost-effective way to advertise on sites who are otherwise completely unreasonable to negotiate with. It's ridiculous to expect an advertiser to plunk down $5000 - $10,000 on a CPM test campaign just to get a few banners run and test the water.
It's the arrogance of some of the larger publishers that makes this service so attractive to advertisers. If these publishers would work WITH advertisers instead of expecting the advertiser to carry the full burden of risk, perhaps the Gators of the world wouldn't have such an attractive offering.
Personally, I'd much rather work directly with the publisher. But when the publisher thumbs their nose at me with a condescending air of superiority, you bet I'll promote my product to their audience through Gator.
I do however, think the publisher should get a royalty on the sale.
Fair is fair.
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