Will Pop-Up's Upset Customers?

[Dpeper]

You throw in a pop under for additional revenue?

Considering that your site offers free useful content.

[tbear]

Hmm, we are talking (well, you guys are.) about 2 slightly different reasons/uses for pop-up/unders.
The first
>You throw in a pop under for additional revenue?

and the second
>There's already signup boxes on most pages, but the popup really boosts the number of signups

First, I think you must decide if you feel this will cheapen the site in question or just blend in... Kind of.

Second, is there no way to improve the page design/or whatever so that a pop-up is not needed?
I.e. if the pages themselves where 100% effective, there would be no benefits to having a pop-up.

My 2 clicks

I like that....>Just my 2 clicks - Seofan

[pgsbs]

Never use a pop-under... If you want people to note something then use a pop-up. I hate pop-unders.... The are like those exit-exchanges where you end up at a site which you're not looking for.

I look at pop-ups though. They contain valuable information about the website or tries to grab your attention for a certain thing on the website, and there's nothing wrong with that. I use it as a way to ask people if they want to sign up on my mailinglist. And it works very well, I have 100% more members subscribing to my mailinglist since I started with that feature.

It works for me and I didn't have 1 single complaint.

[papabaer]

I will not use either, for many reasons, including eliminating javascript. I use a number of feedback forms throughout my sites and the response is superb! No intrusive pop-whatevers! ;)

[Tigrou]

As has been stated earlier it seems to me that relevance, the goal/mindset of the audience, and the creativity put into the ad are key.

I guess I've placed 10 million or so pop ups over the past few years and not once have we had an email of complaint. Although I realise most lost customers wander away without a sound, I think that stat helps illustrate that as humans we may not like advertising in general but we expect it, sometimes even respect it, and it does work.

One interesting bit that came up time and time again is that while pop ups certainly gained more attention than other types of advertising - and therefore a *2-3 higher CTR - in the end, no matter the type of campaign, they had the exact same of total conversion as the other, less intrusive forms of advertising.